Hangover remedy maker Intox-Detox greeted the 2017 holiday season with a joke and a free offer. In a Christmas message published on December 23, 2017, the company asked whether its product might be Jesus for your liver.
The tone was playful from start to finish. The company said it is convinced Jesus has a sense of humor, and it joked that Intox-Detox can help a person rise from the dead after a night of drinking. Its message was blunt about the problem it targets: hangovers are miserable, and the company says its product works.
The real news was the holiday offer. New customers could request a free sample through the company’s free trial. Meanwhile, existing customers got a coupon code that cut the price of a larger pack, three times the usual size.
Intox-Detox describes its product as fully guaranteed and calls it the strongest on the market. That said, the holiday message itself did not go into ingredients. Instead, it pointed readers to a separate page for that information.
The company closed its greeting by wishing readers a merry Christmas and urging them to keep their livers strong. It also hinted that more promotions would follow around Easter.
For the brand, the season is an obvious moment to reach drinkers. Since holiday parties often mean more alcohol than usual, a free sample gives new buyers a chance to try the product before the next celebration. The coupon, by contrast, gives regular customers a reason to stock up. The message was short, and it mixed humor with a sales pitch.
