Smith Publicity Provides Insight on Book Marketing During the Holidays

By , in PR PR World on .

Philadelphia, PA — 12/19/2017 — In a recently posted blog from Smith Publicity, the prolific book publicity firm offers a few tips on how to to turn what authors consider the holiday down time into prime time for book promotion.

The holiday season is a busy time for people all around the country. Smith Publicity suggests that authors take advantage of the common misconception that the period between Thanksgiving and New Year's is a dead time when it comes to book promotion. With numerous authors under the assumption that the holidays are not a peak time to promote work, the savvy author has less competition on some of the most crucial outlets.

Media outlets like magazines, newspapers, and radio & TV shows all have space to fill during the holidays, says Smith Publicity. While news producers fill time on air during this part of the year with cliche features, Smith Publicity says authors should seize the opportunity to pitch fresh alternatives to holiday-themed coverage. At the same time, authors can get in the holiday spirit and put books in the hands of numerous readers by giving away new copies to radio and TV producers, who can distribute the work to callers and viewers.

Finally, authors can turn the holiday down time into prime time for ebook marketing and book publicity by targeting the new year, and not waiting until after the new year to pitch resolution related books.

Hiring an author publicist can greatly benefit writers vying to reach a larger audience. Writers who are interested in learning more about book promotion during the holidays are encouraged to call Smith Publicity at 856-229-0807 or visit them online at

About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An “equal opportunity” publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.

Smith Publicity's motto, “Make Good Things Happen for Authors,” is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.

Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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