Micro C Imaging has named orthopaedic surgeon Youssra Marjoua, M.D., M.P.P., as its International Medicine Chief. The company, based in Georgia, announced the hire on November 13, 2017. In the new role she will introduce the Micro C fluoroscopy system abroad. Her audience includes doctors, health system directors, hospital administrators, surgical center managers and clinic operators. She will also lead key research programs for the company.
Marjoua trained at Yale and Harvard. She served as chief resident in the Harvard Combined Orthopaedic Surgery Program. She was also co-editor-in-chief of the Orthopaedic Journal at Harvard Medical School. Before that, she earned a degree in molecular and cell biology at the University of California, Berkeley, graduating magna cum laude. She speaks French and Arabic.
At the time of the announcement, she was on a short posting at Ganga Hospital in Coimbatore, India. There she worked in the department of plastic surgery, hand surgery and reconstructive microsurgery. Since medical school she has volunteered with Operation Rainbow, a nonprofit that offers free orthopaedic surgery and training in developing countries. Those trips took her to Haiti, Ecuador, Honduras and the West Bank. Her non-surgical work, by contrast, took her to Zambia and Nigeria.
Marjoua said she took the job because of what the device can do for doctors and patients abroad. She had trained in hand surgery under Gregory Kolovich back when he was a Harvard fellow. Kolovich is now the company’s co-founder and chief medical officer. In his view, Micro C makes extremity surgery faster and more precise. It can also bring mobile fluoroscopy to patients anywhere, he said.
A device for clinics and the field
Kolovich and co-founder and CEO Evan Ruff developed the patent-pending technology together. The system pairs a light handheld emitter with an image receptor and software. The emitter holds X-ray, still, video and infrared cameras. Meanwhile, the software captures images in a HIPAA-compliant way and links with electronic medical records.
The company sees two main uses. In surgery, it helps doctors who treat the hands, arms, feet and legs work with more accuracy and speed. In clinics, urgent care, emergency rooms, rural practices and sports or military settings, it brings X-ray to places that never had it.
The release cited BIS Research figures. The global orthopaedic devices market was worth $40.20 billion in 2016. By the end of 2023 it was expected to reach $60.02 billion, a 6.1 percent annual growth rate. Latin America and Asia Pacific were set to grow fastest, at 12.2 and 9.6 percent. Micro C planned a launch in the second quarter of 2018. Before that, visitors could see it at booth 7018 at the AAOS meeting in New Orleans, March 7 to 9.
