Media and retail executive Steven Marcano has started his own company, The Steven Marcano Holdings Group, LLC, known as TSMHG. He describes it as a single place where brands can get media work, branding and product placement handled together.
For years, Marcano says, he worked as the go-between who closed large deals for other people. He took a percentage of each one, and by his own account those percentages added up to millions of dollars. Still, he came to feel that a small share of a big deal was no longer enough. With the contacts and know-how built up over that time, he now wants to put the larger deals together himself and share the gains more widely.
What the company will do
TSMHG plans to connect entertainment and media platforms with products, corporations, public figures and events. The idea is that each match has to make business sense for everyone involved. In other words, exposure alone is not the goal.
Marcano explains that every placement should have a clear reason behind it and a plan for making money. He sums up the approach with an old saying about working smarter rather than harder. He adds that he has always worked long hours, and that pairing that habit with a firm strategy is what opens up new ways to earn.
First projects
The new company has already named its first slate. It includes two television projects and a feature film. Marcano will also relaunch My Lil Star, a diaper and baby products brand he founded earlier.
Marcano is known in entertainment circles as a television producer. His earlier work includes the reality boxing series Knockout. The holdings group gives that experience a home of its own, so he can now act as a principal in deals rather than only as the person who brings the sides together.
Interview requests for Marcano are handled by his publicity team.
