The co-founders of Etherty appeared on the Business Innovators Radio Blockchain Series. On the show, they also talked about their upcoming initial coin offering, or ICO.
Etherty wants to disrupt the real estate market, and the ICO is how the team plans to move forward. The interview offered listeners a behind-the-scenes look at the project before the token sale.
Blockchain projects often use radio shows and podcasts to explain their plans. That makes sense, since an ICO asks the public to back an idea that is still being built. A long conversation gives the founders more room to explain it than a short ad would.
Real estate, in turn, is a field where blockchain backers see a lot of room for change. Buying and selling property usually involves many steps and many parties. As a result, it is a common target for projects that promise a new way of doing things.
The episode is part of a series on blockchain from Business Innovators Radio. Listeners who want to learn more about the Etherty ICO can hear the co-founders explain it in their own words.
