BrainExcell, a company based in Harrogate, United Kingdom, has announced two new natural nootropic supplements, FOCUS and SLEEP. The company says taking them together increases their cognitive benefit.
Entrepreneur Ryan Maguire spent more than two years developing the products. He wanted natural cognitive enhancers that raise productivity and concentration, but without ingredients that might cause side effects. The result is two stacks meant to boost the production and signaling of neurotransmitters, so the brain works better. As the names suggest, FOCUS targets mental processing during the day, while SLEEP aims to improve rest at night.
FOCUS for the day
FOCUS combines three naturally occurring compounds: caffeine, L-theanine and ginseng. Each one was chosen and dosed with care, because the goal is longer stretches of concentration, sharper alertness and less tiredness. BrainExcell reviewed more than 80 academic studies before settling on the formula.
SLEEP for the night
SLEEP is designed to help people switch off and get more out of their slumber. Sleep lets the brain recover and reorganize its synaptic connections. It also strengthens the brain areas tied to memory, which helps people stay attentive while awake. By contrast, bad sleep hurts mood right away, and long periods of it can seriously harm health.
The company worked with professional nutritionists and consulted a range of studies to build the formula. SLEEP contains seven natural ingredients in balanced doses. It is gluten free, vegetarian and non-GMO.
Why stack them
The two products were designed from the start to work as a pair. According to BrainExcell, they help users move smoothly from intense work to deep recovery, whether they are studying, working or simply trying to get the most from body and mind.
Stacking nootropics brings the effects of several of them together at once. Since some combinations complement each other, the result can be greater than the sum of its parts. With FOCUS and SLEEP, the logic is simple: no one can perform well during the day without enough good rest. When decisions must be fast and accurate and competition keeps getting tougher, even a small cognitive edge can matter.
The products will go on sale in the first quarter of 2018. BrainExcell also plans a giveaway of sample packs, and people can register their interest in advance.
