A press release is a good way to reach the people a business cares about. Still, many owners are not sure how to write one well, and some doubt it is worth the effort. A distribution service can help here, because it puts a release in front of thousands of readers.
Writing one follows a few basic rules. First comes the headline. It should sum up the topic in a few words and make people want to read on.
The body needs clear wording and paragraphs in a logical order. Only share news that is truly newsworthy, meaning it helps the target audience and deserves to be passed on. If search visibility matters, the text should include keywords that people search for most often. Good grammar and punctuation, along with a sensible tone, also signal that the company is professional.
PRDistribution.com, which calls itself a leading global press release distribution service, recently published five golden rules for a newsworthy release.
For those who would rather not write it themselves, the company offers a PR Copywriting service. A full draft takes a few days. For $99, the team’s copywriters also include a Press Release SEO Audit, and clients can ask for as many revisions as they like.
The company now sells three distribution plans. According to PRDistribution.com, they go beyond sending a release out, since they guarantee placement in more than 200 media outlets. The Premium Pro plan costs $129. It places a release in more than 100 outlets, including top-tier names such as FOX, CBS, NBC and ABC. The release also gets a permanent spot in the PRDistribution.com news section, plus exposure in Google, Bing, Yahoo and their news sections. The other two plans cost $69 and $299.
The company says thousands of customers have used its services, and many bought copywriting and distribution together as a discounted bundle. Monthly press release subscriptions, it adds, offer discounts of up to 50% for registered users.
