ContentOro and NewsCred have announced a partnership. Its aim is to bring the power of books to content marketing at large companies.
Both names are known in the content business. NewsCred works with enterprise marketing teams, while ContentOro is built around content drawn from books. Together, the two companies plan to make that book-based material part of enterprise content marketing.
The logic is simple. Marketers at big companies need a steady flow of material for their channels, and books are a deep source of expert knowledge. By pairing the two, the partners hope to give brands content with more depth than the usual short web post.
For marketing teams, this means another source to draw on when they plan their content. Instead of producing every piece from scratch, they could tap into ideas that first appeared in books.
The announcement marks the start of the partnership. Details of how the content will reach customers were not part of the headline, so readers should check with the companies for specifics.