Pune, India — 11/16/2017 — Market Overview:
A smoothie is a thick beverage which is prepared by blending raw fruits or vegetables. Healthy smoothie is also similar to a smoothie which is rich in vitamins, fibers, and other nutrients. Healthy smoothies are usually prepared from fruits, vegetables and seeds. Healthy smoothies are extremely high in nutirtion, easy to prepare, and can be stored in the refrigerator for later consumption. Commericailly available healthy smoothies in the market have key ingredients as flax, chia seeds, papaya extract, and spinach. Healthy smoothies are a rich source of antioxidants, which attracts the consumers for its health benefits. However, the demand for blended healthy smoothies is increasing, owing to better taste and extra health benefits.
A healthy smoothie is a drink which is rich in vitamins, nutrients and other minerals. Healthy smoothies are prepared from rich sources like fruits such as papaya, pomegranate and banana. Banana is a rich source of potassium and promotes cardiovasular health and maintains normal blood pressue levels. Furthermore, smoothies prepared from vegetables like spinach, kale and ginger are good sources of antioxidants and serves as body detoxifier. However, ginger has anti-inflmmatory properties, which makes it suitable for consumers with inflamatory disorders. Healthy smoothies prepared by seeds like flax and chia are rich in fiber and Omega3 fatty acids which promotes heart health. Increasing urbanization, owing to high a demand for healthy drinks is majorly driving the growth of the global healthy smoothies market.
Rising incidences of diseases such as cholesterol, hypertension, and diabetes have surged the consumption of healthy smoothies and beverages owing to their health benefits and their role as an alternative for breakfast drink. However, high processing cost for healthy smoothies is expected to hinder the growth of the market.
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The major players in the Healthy Smoothies Market
– Barfresh Food Group (U.S.)
– Innocent Drinks (U.K.)
– Smoothie King (U.S.)
– MTY Food Group (Canada)
– Bolthouse Farms, Inc. (U.S.)
– Crussh Juice Bars (Australia)
– Freshens (U.S.)
Healthy smoothies is segmented on the basis of type, which includes, fresh and processed healthy smoothies. The processed healthy smoothies is dominating the market in this segment. The demand for processed healthy smoothies is expected to grow substantially owing higher shelf life over the forecasted period. However, freshly prepared healthy smoothies with no added preservatives is experiencing a high demand from consumers and is expected to grow during the forecasted period.
On the basis of functional ingredients, the healthy smoothies is segmented into seeds, fruits, vegetables and others. Among all the functional ingredients, fruits and vegetables is dominating the market because of easy availability of fruits and vegetables. However, the demand for seeds based healthy drinks is expected to experience a high demand owing to a wide range of health benefits like managing cholesterol and blood pressure along with the prevention of hypertension.
Furthermore, on the basis of ingredient form, the market is segmented into powder, liquid syrups and others. In this segment, liquid syrups is dominating the market owing consumer preference for pre-prepared drinks.
Healthy Smoothies Market is segmented into Europe, North America, Asia Pacific, and rest of the world (RoW). In the global healthy smoothies market, the U.S. is dominating all the regions followed by Asia Pacific. The U.S. holds a major share of healthy smoothie's products consumption owing to hectic lifestyle and increasing health consciousness in the population.
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Table of Content:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Table 1 Pestle Analysis – U.S.
Table 2 Pestle Analysis- Canada
Table 3 Pestle Analysis- China
List of Figures:
Figure 1 Research Methodology
Figure 2 Primary Data Analysis Approach
Figure 3 Secondary Data Analysis Approach
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