NASHVILLE, TN – 12-19-2017 — There is a rejuvenation happening amongst millions of people in this country. Beyond political and economic climates, people are rethinking the way they move forward with portfolio and asset management. People want to believe their money is safe without the worries of what is happening in the world. Many are learning there is a way to do so; They are being educated and coached.
Evan Barnard, a Certified Financial Professional with Paul Winkler, Inc., a fee-only portfolio and asset management firm, is a regular contributor and co-host to The Investor Coaching Show, airing on 99.7 WTN, talk radio- Nashville, TN, a conservative radio talk show that has a reach from Bowling Green to the Alabama state line. Show creator, Paul Winkler spends Saturdays educating callers and listeners on the process of investing their money properly.
Barnard says the “Primary product is asset management, but the practicality of asset management takes less time than educating our clients on the portfolio and building it long term.” The talk show has a “far reach” and this provides the platform to help people who may not even be a client, but who are looking for some answers to what options they have. Choosing the right fee-only advisor should come with attributes. The way the advisor helps the client understand his portfolio and risks; how the advisor responds to client behaviors and the education process of the client are some of the most important components of a successful advisor-client relationship.
Every Saturday, millions of listeners tune into the show to get an understanding of what portfolio building is about. “Keeping clients educated helps them focus more on building their portfolio than on current events that may worry an investor. The cornerstone of what we do, is have our client get a greater understanding of what is happening in their portfolio.” says Barnard.
Any advisor can advise his/her client on how what to invest in. However, a great advisor is in it for the long haul. Barnard calls it “a marriage”. In an August 2016 article, by ThinkAdvisor.com, entitled Educating Clients: How Advisors Can Go From Good to Outstanding by Scott Mackillop “The job of a financial advisor is to help each client get from Point A (where they are today) to Point B (where they want/need to be at some point in the future). The question is always how to maximize the chance that the client will arrive safely and securely at Point B.”
Barnard believes educating clients is the best way to ensure they know what is going on with their products and portfolio. In fact, he believes educating customers “is a philosophical belief system. This is like picking a church. You have to decide what you believe.” A great advisor should “be on the same page” with their clients. “It can be a great ongoing relationship.”
There are a plethora of reasons for this shift to educating the client in this economic climate. Risk is a huge reason. According to Barnard, it is better for a client to be clear about how their money is being invested regardless of the market changes. “We prefer [clients] not to blindly trust us. We believe anyone should have a great portfolio and a successful one if they put forth the time and effort.” There are risks involved when a client has no real understanding of the process. People should “be well versed on the process”, Barnard mentions. In Educating Clients: How Advisors Can Go From Good to Outstanding, Mackillop notes, “In developing a strategy to achieve a client’s long-term return goals it is certainly important to understand the client’s level of comfort with risk-taking.”
When people invest without really knowing what is happening, it increases risk and it promotes erratic behaviors. Barnard says there are “three main tenets in how [we] manage a portfolio for a client. No stock picking, market timing and track record investing.” It is these three areas that clients get “a full-on education” of. At Paul Winkler Inc., Barnard adds these “are detrimental to the growth of their portfolio.” People make decisions that can ruin the work. “When there is a changing of funds, they can destroy their portfolio and go to cash. Then they sit out of the market. Much of this is behavioral; Behavioral finance. A client can mess up a great portfolio with fear or greed, whether it’s theirs or their advisors’), those three things do not work. What does work, is if they diversify and rebalance. They are going to have very positive portfolio performance as long as they understand the risk over time. If they are uncomfortable with any risk, an adviser will help them understand the balance. We keep them focused on those core principles and keep reinforcing this.”
When promoting the idea of educating and coaching clients, it is a benefit to the relationship with his/her financial advisor. Client response to any market changes should not create any additional hardships. MacKillop says, “Clients can be taught to better weather the inevitable storms they will encounter. Education is the key.”
In the August 2017 article by MoneyManagement.com, Advisers need to educate more on ethical investment, Jassmyn Goh outlines, “education can play a strong role… advisers will play a critical role in the next phase of growth in the ethical investing sector. They can show leadership by helping customers choose a fund that aligns with their values.”
Barnard notes, “We have been working to revive the American dream. Part of the reason the American dream has suffered, is the markets have changed. A properly diversified portfolio insulates you from whatever direction the political or economic winds are blowing.“
For the original news story, please visit https://publishedpr.com/news/when-educating-and-coaching-your-clients-are-the-keys-to-portfolio-prosperity.html.
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