ALISO VIEJO, California, November 14, 2017 —
UST Global, a leading digital technology services company, today announced its partnership with UXTesting, a Silicon Valley based startup that focuses on User Experience testing. The partnership is aimed to offer improved end consumer experience to UST Global's Fortune 500 customers by leveraging UXTesting's platform.
This partnership with UXTesting will strengthen UST Global's quality engineering practice by integrating UST Global's Design for Happiness framework with the UXTesting platform. Design for Happiness framework brings a powerful human centric insight that helps to convert end user pain points to bliss points. UXTesting's emotion detection technology using artificial intelligence will now enable early validation of user emotions and enhance the end user experience.
Commenting on the partnership, Sunil Balakrishnan, Global Head for Development Center Operations, UST Global, said, “We are happy to partner with UXTesting and look forward to leveraging their proven platform for our global Fortune 500 customers. Leveraging UXTesting's powerful features like emotion detection, we can help our customers stay competitive and relevant in the market.”
In response to the alliance, Aldrich Huang, CEO and Co-Founder of UXTesting, commented, “We are very excited to partner with UST Global, a known market leader in the quality engineering space. This partnership will enable UST Global to deliver improved user insights to its Fortune 500 customer base and create more value for the end consumers.”
UXTesting is the leading pioneer in the user experience (UX) space. Our goal is to make users happier by offering enterprises, UX teams, and product managers a remote testing platform and user behavior analysis that digs deeper into user insights and experiences. Founded in Silicon Valley in 2015, UXTesting started by addressing the typical industry gap of obtaining direct user feedback in a natural setting, and quantifying that data into straightforward, measurable, and actionable results. Since then, UXTesting has been developing more bleeding edge capabilities to help customers bring joy to the users.
About UST Global
UST Global® is a leading digital technology company that provides advanced computing and digital services to large private and public enterprises around the world. Driven by a larger purpose of Transforming Lives and the philosophy of 'fewer clients, more attention', we bring in the entrepreneurial spirit that seeks the fastest path to value in today's digital economy. Our innovative technology services and pioneering social programs make us unique. UST Global is headquartered in Aliso Viejo, California and operates in 21 countries. Our clients include Fortune 500 companies in banking and financial services, healthcare, insurance, retail, high technology, manufacturing, shipping, and telecom. UST Global believes in building long-lasting, strategic business relationships through agile and client-centric global engagement models that combines local experts and resources with cost, scale, and quality advantages of global operations.
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