Today, carried in the global new retail tide, China is embracing full of opportunities in the rapid development of AI where a variety of innovative formats have mushroomed vibrant and rapid growth with a booming scene.
In China, unmanned self-service type products are also growing rapidly. On December 20, 2017, a Chinese company called “dianqu interactive entertaimen” landed on the Reuters big screen in Times Square, New York, USA, to announce to the world that a young Chinese Internet company is on the rise. This mysterious box called COOL SPACE, a collection of VR, AI, self-service, social, entertainment and private spaces, offers consumers a simpler, more tech-savvy, immersive interaction full of new experiences.
It has been said that this new self-service entertainment terminal in Nanjing, China uses technologies such as Internet of Things, VR, AR and face recognition to improve the physical experience in the field of traditional entertainment, which bring consumers more immersive feeling and more stylish social entertainment. In the shopping malls of most provincial capital cities in China, the Box can be found everywhere. This Box is named as “Walker VR Self-service Arcade” whose system platform and content were developed and produced by Xingzhewujiang Co.Ltd, a joint-stock corporation by dianqu interactive entertaiment, who took the job of production design and marketing.
According to incomplete statistics, about 100 Boxes have covered 13 cities in China occupying dozens of shopping-mall, as well as a number of chain Studios. The Box is rapidly expanding its coverage area step by step. The new styles of operation featured on fashionable, self-service, private, cool, social and immersive is a huge challenge to the VR Experience Store that appeared in China earlier. Joining MINI KTV, it has formed a powerful self-service entertainment terminal camp which is gradually changing the entertainment life of 1.3 billion people in this oriental country. New forms of entertainment are quietly rising in China.
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