Salon Media Group Reports Second Quarter Fiscal 2018 Results

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NEW YORK, Nov. 09, 2017 — Salon Media Group, Inc. (“Salon” or the “Company”) (OTCQB:SLNM) today announced its results for the six months ended September 30, 2017.
Highlights:Revenue increased 20% to $1.2 million for the quarter ended September 30, 2017, year-over-yearNet losses of $0.8 million included approximately $0.2 million in one-time non-cash charges56% increase in cost-per-thousand-impression (“CPMs”) in the quarter ended September 30, 2017, year-over-yearNew website launched in September 2017 has increased traffic and revenuesIn September 2017, surpassed 980,000 Facebook “likes” and one million Twitter followersRevenue for the quarter ended September 30, 2017 was $1.2 million, an increase of 20% from $1.0 million for the quarter ended September 30, 2016.  Revenue for the six months ended September 30, 2017 was $2.6 million, an increase of 13% from $2.3 million for the six months ended September 30, 2016. The increase in revenue was a result of a continued significant industry shift in online advertising from advertising sold by a direct sales team to advertising increasingly being sold through software-based “programmatic” technology.Net losses for the quarter ended September 30, 2017 decreased to $0.8 million as compared to $0.9 million for the quarter ended September 30, 2016.  Net losses for the six months ended September 30, 2017 decreased to $1.4 million as compared to $1.7 million for the six months ended September 30, 2016.  The decreased losses resulted from an increase in revenues and steady operating expense at $1.9 million for both the quarters ended September 30, 2017 and September 30, 2016.  Operating expense reduced to $3.7 million for the six months ended September 30, 2017 compared to $4.0 million for the six months ended September 30, 2016.  The net losses included several non-recurring items, including $0.3 million non-cash interest expense recorded for the beneficial conversion feature of capital raising transactions during the quarter ended June 30, 2017, as well as the reversal of accrued bonuses for prior employees. The Company has been making changes to its advertising footprint to capture the greater programmatic opportunity for its display and video advertising inventory, allowing the Company to improve its CPMs from its programmatic advertising by 56% in the quarter ended September 30, 2017 as compared to the quarter ended September 30, 2016. The higher programmatic CPMs were offset, however, by a decline in traffic from the same period last year, which led to a smaller inventory of ad products to sell, and consequently, a smaller relative increase in revenues. Salon has continued to roll out a strategy to produce original video content focused on news, politics, and entertainment under the banner of Salon Talks and Salon Stage, with a goal to add high quality, diversified content to Salon’s Website and to attract video advertising that commands higher CPMs as compared to display advertising. Popular recent interviews on Salon Talks included Senator Al Franken, scientist Bill Nye, and actors Niecy Nash and Jay Ellis, while Salon Stage hosted acoustic sets by, among others, the Revivalists, Lukas Nelson, and Wyclef Jean. Salon has seen growth in its video views, reaching over 35 million video views during the quarter ended September 30, 2017, compared to about 12.8 million views during the quarter ended September 30, 2016.In September 2017, Salon launched a new mobile-first website to provide users with a faster and better experience. The redesign intends to capitalize on mobile user behavior, allow for flexibility to deploy future technologies and features, and increase revenue opportunities for the Company.  The website also was built to increase user engagement and optimize for pick up by social media websites.  In September 2017, surpassed 980,000 Facebook “likes” and one million Twitter followers.“Salon is starting to see consistent performance in our revenue growth and cost containment,” said Jordan Hoffner, Chief Executive Officer of Salon. “The combination of our technology upgrade, brand extension into video, global reach and powerful editorial voice is beginning to show our true potential as a strong player in the digital media landscape.”About Salon Media GroupSalon Media Group (OTCQB:SLNM) operates the pioneering, award-winning news site, covers breaking news, politics, culture, technology and entertainment through investigative reporting, fearless commentary and criticism, and provocative personal essays. has been a leader in online media since the dawn of the digital age and has bureaus in San Francisco and New York City.Forward Looking StatementsThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are made as of the date of this press release based upon our current expectations.  All statements, other than statements of historical fact, including, but not limited to, statements regarding our traffic, strategy, plans, objectives, expectations, intentions, financial performance, financing, economic conditions, on-line advertising, market performance, and revenue sources constitute “forward-looking statements.”  The words “may,” “will,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “potential” or “continue” and similar types of expressions identify such statements, although not all forward-looking statements contain these identifying words.  These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements.  Important factors that could cause such differences include, but are not limited to:Our cash flows may not meet expectationsOur reliance on related parties for significant operating and investment capitalOur principal stockholders exercise a controlling influence over our business affairs and may make business decisions with which non-principal stockholders disagree and may affect the value of their investmentOur dependence on advertising sales for significant revenuesThe effect of online security breachesOur ability to promote the Salon brand to attract and retain users, advertisers and strategic partnersOur ability to hire, integrate and retain qualified employeesThe impact of the potential loss of key personnel, including editorial staffThe success of our efforts to protect our intellectual property or defend claims of infringement by third partiesOur technology development efforts may not be successful in improving the functionality of our networkOur reliance on third parties to provide necessary technologiesThis press release should be read in conjunction with our Annual Report on Form 10-K for the fiscal year ended March 31, 2017, filed with the SEC on June 23, 2017, including the “Risk Factors” set forth in such reports, and our other reports currently on file with the Securities and Exchange Commission, which contain more detailed discussion of risks and uncertainties that may affect future results.  The Company does not undertake to update any forward-looking statements except as otherwise required by law.INVESTOR RELATIONS CONTACT:Elizabeth Hambrecht
Chief Financial Officer
870 Market Street
San Francisco, CA 94102
(415) 870-7566
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Maria Burns

Maria Burns

Maria is a Viral News Editor who graduated from the University Of California. She likes social media trends, being semi-healthy, Buffalo Wild Wings and vodka with lime. When she isn’t writing, Maria loves to travel. She last went to Thailand to play with elephants and is planning a trip to Bali.
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