PR News’ Google for Communicators Guidebook Covers YouTube, SEO, AdWords, Influence and More

By , in PR PR Los Angeles on .


Google is so much more than the world’s largest search engine. It's an organization's digital gateway to the world. For this reason, PR News has created a one-stop resource for everything Google for PR and communications—The Google for Communicators Guidebook. This newly-published guidebook is crafted for PR practitioners and communicators who are looking to leverage Google for their brand. Each chapter provides critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today’s digital environment.

To order a copy of the Google for Communicators Guidebook, visit

Contributing organizations for PR News' Google for Communicators Guidebook include:

  • Google
  • Bayer
  • Los Angeles World Airports
  • PwC
  • The Clorox Company
  • CareerBuilder
  • Weber Shandwick
  • Asian American Hotel Owners Association
  • Toshiba America Medical Systems
  • SHIFT Communications
  • Association for Psychological Science

The PR News editorial team collaborated with more than 45 contributing authors on the topics that matter most to PR, communications, social media and marketing professionals so that they can turn to this book time and time again for real-world advice on Google's tools. Chapters in the Google for Communicators Guidebook include SEO Tactics, Google Analytics, YouTube, Finding Influencers and Audiences, Google AdWords and Case Studies.

To order a copy of the Google for Communicators Guidebook, visit

For questions regarding this guidebook, contact PR News’ Laura Snitkovskiy at laura(at)accessintel(dot)com.

The PR News Group focuses on honing and growing PR and communications professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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