Global hot dogs and sausages market segmentation by application and geography
Technavio’s report on the global hot dogs and sausages market analyses the business dimensions and presents a comprehensive breakdown in terms of market segmentation by product, including pork hot dogs and sausages, beef hot dogs and sausages, and chicken hot dogs and sausages. As projected in 2016, approximately 55% of the market share originated from the pork hot dogs and sausages segment.
Based on geography, the global hot dogs and sausages market has been segmented into APAC, EMEA, and the Americas. As of 2016, approximately 40% of the market share came from APAC. Hot dogs in APAC is popular as a breakfast item, and as a convenience food, hence the demand for it is high. Hot dogs are cheap and convenient to have as compared to other food. Highest demand comes from China followed by Japan, India, Malaysia, Korea, Philippines, Thailand, and Australia.
“Pork sausage has the highest consumption rate in the APAC region. The market is expected to grow further. However, health-conscious population is now shifting to more healthier options such as chicken sausages, turkey sausages, organic sausages, and vegetable sausages,” says Manjunath Reddy, a lead analyst at Technavio for food research.
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Hot dogs and sausages market: competitive vendor landscape
The presence of several vendors of varying sizes, specializations, and competencies has led to the global hot dogs and sausages market to be highly fragmented. Quality, innovation, service, price, reputation, and distribution is something the vendors compete on. Intense competition and decrease in profit margins poses as a risk to the vendors. Changing consumer demands and preferences for convenience foods is driving the market. The living standards of the customers are also changing in tandem with economic changes. This has an affect on the market for this product.
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Other topics covered in the report:
- Increasing demand from millennials
- Effective marketing strategy
- Fluctuating meat prices
- Health risks
- Rising demand for organic sausages
- Clean labeling
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