Purple Bricks is a next generation brokerage that uses data from Onboard Informatics
“The innovative and intuitive technology platform offered by Purplebricks along with our experienced Local Real Estate Experts makes the entire process of buying and selling a home for our customers much more convenient, transparent and cost effective,” said Jonathan Adler, Purplebricks Chief Market
New York, NY November 15, 2017
Onboard Informatics, the leader in real estate information, is helping power the newest portal shaking up the industry, Purplebricks. The U.K.-quoted Company launched their concept in Los Angeles in September with plans to expand across California in the coming months and throughout North America.
Purplebricks offers a unique experience for both sides of the real estate transaction. For home sellers, the company charges a flat fee of $3,200 to list a property. In a high-priced housing market like LA, this has the potential to save sellers thousands of dollars in traditional sell-side commissions.
Home buyers can view all properties and agents in one place on the Purplebricks portal. In addition to search, buyers can submit offers in real time, negotiate sales on properties and communicate directly with all relevant parties.
“The innovative and intuitive technology platform offered by Purplebricks along with our experienced Local Real Estate Experts makes the entire process of buying and selling a home for our customers much more convenient, transparent and cost effective,” said Jonathan Adler, Purplebricks Chief Marketing Officer. “We are thrilled to take this pioneering approach, which has been so successful in both Australia and the UK and bring it to the U.S.”
Purplebricks utilizes the developer platform from Onboard Informatics to access neighborhood and property information on the site.
“Purplebricks is pulling school information, local amenities, market insight and more from our APIs,” said Kevin Mattice, Onboard Informatics Senior Product Manager. “They want to be a complete resource for real estate consumers and having all this information easily available is a fantastic way to do that.”
London-based Purplebricks is three years old and recently raised $60 million in a special stock offering to launch in the U.S. Its innovative model for real estate has proven successful and includes services such as professional photography, immersive 3D virtual fly-throughs, the ability to schedule home tours 24/7 as well as an innovative platform that enables buyers and sellers to converse safely and securely, make offers and have them accepted, in real time, day or night, listing for a flat fee on the sell side. Traditionally, home sellers are charged a percentage on the sale of their home.
“This model is a new concept for the U.S. market given its unique offering which includes the services of an experienced local real estate agent and 24/7 access from listing to closing, all for a flat-fee,” said Eric Eckardt, Purplebricks U.S. CEO. “We want to change the way real estate transactions are done, with a strong emphasis of customer service.”
Purplebricks is challenging the traditional commission-based transaction model using tools like the robust API’s from Onboard Informatics, offering customers a much more transparent solution.
“We love powering innovative solutions like Purplebricks,” said Marc Siden, Onboard Informatics CEO and Co-Founder. “After 15 years in the industry, just when we think we’ve seen it all, something totally new comes out. We’re thrilled to be a part of it.”
Purplebricks, the next generation brokerage will continue to communicate the strength of its consumer-centric value proposition to customers across Los Angeles as it expands its combination of technology, full service local agents, and fair flat fee ‘sell-side’ approach.
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