European DIY home improvement market segmentation by distribution channel and geography
Technavio’s report on the DIY home improvement market in Europe analyses the business dimensions and presents a comprehensive breakdown in terms of market segmentation by distribution channel (offline distribution channel and online distribution channel) and by product (lumber and landscape management, decor and indoor garden, kitchen, painting and wallpaper, tools and hardware, building materials, lighting, plumbing and equipment, flooring, repair, and replacement, and electrical work). As projected in 2016, approximately 93% of the market share originated from the offline distribution channel.
Based on geography, the DIY home improvement market in Europe has been segmented into Germany, UK, France, Italy, and Rest of Europe. As of 2016, Germany has a market share of approximately 20%. The most popular DIY home improvement projects in Germany is painting and assembling ready-to-assemble (RTA) furniture. As compared to other Western European countries, the number of DIY home improvement activities and projects planned on an average is relatively higher in Germany. This is a key factor for the growth of the DIY home improvement market in the country.
“There is an active participation among the target population base in the country in DIY home improvement projects. These projects range from small house repairs to sophisticated and large-scale projects. The popularity of DIY home improvement products and the penetration of this concept is expected to rise in the country during the forecast period,” says Tamal Saha, a lead analyst at Technavio for retail goods and services research.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.
DIY home improvement market in Europe: competitive vendor landscape
With the presence of both global and regional players, the DIY home improvement market in Europe is fragmented. Manufacturers are focusing on R&D with respect to products to meet the buying nature of their target consumers, due to high rivalry in the market. During the forecast period, the competition in the global market is also expected to get stiffer with several price wars, product launches, M&A, and strategic alliances. The profit margins are getting affected due to the rising competition among the rivals.
Looking for more information on this market? Request a free sample report
Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
Other topics covered in the report:
- Low cost of operation
- Wide product assortment and product innovation
- Increase in aging population and low DIY expertise of consumers
- Do-it-for-me (DIFM) culture threat
- Customization in DIY home improvement products
- Growing interest of women in DIY home improvement activities
Get a sample copy of the DIY home improvement market in Europe report free of cost
Access Technavio’s continuously growing retail goods and services research library and find expert analysis on hundreds of markets.
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at [email protected].
Latest posts by Maria Burns (see all)
- Therap Announces Online User Group via Free Webinar on Tracking Supported Employment Services - February 24, 2018
- Therap Announces Sponsorship of the 2018 Charting the LifeCourse Showcase by UMKC Institute for Human Development - February 24, 2018
- SLCC's Grand Theatre Welcomes Black Panther Cofounder Bobby Seale - February 24, 2018