November 21 is National Red Mitten Day!

By , in PR PR Health on .

TORONTO–Today, Hudson’s Bay announced the launch of National Red Mitten Day! To mark the occasion, on Tuesday, November 21, the HBC Foundation will donate $100,000 to the Canadian Olympic Foundation to help Canadian athletes achieve their dreams.

Since their launch ahead of the Vancouver 2010 Olympic Winter Games, Hudson’s Bay’s Red Mittens have become the nation’s most iconic symbol of Canadian Olympic pride with $3.90 from the sale of each pair of Red Mittens going to support Canadian athletes. To date, the Red Mittens alone have raised more than $30 million for the Canadian Olympic Foundation.

Money raised from the Red Mittens helps provide Canadian Olympians and next generation athletes with access to elite coaching, equipment, sport medicine, nutrition and other high-performance resources that make up a world-class daily training environment.

“The Red Mittens unite us a country and demonstrate the pride and passion we have for our country. We are calling on all Canadians to join us in celebrating Red Mitten Day and help support our Canadian athletes,” said Alison Coville, President, Hudson’s Bay.

“The Red Mittens represent pride, generosity and excellence – values that define what it means to be Canadian” added Chris Overholt, CEO and Secretary General of the Canadian Olympic Committee (COC). Thank you to the HBC Foundation for supporting Canada’s sport system. We look forward to celebrating National Red Mitten Day!”

The 2018 Red Mittens celebrate the heritage of our past mittens by truly embracing our iconic DNA. The Red Mittens are designed and inspired by sports and Canadian pride, with a bold athletic stripe and our beautiful maple leaf. The Red Mittens match the overall design theme of the entire Team Canada Collection for 2018 and will be worn during both the Opening and Closing Ceremonies in PyeongChang.

The Red Mittens are available in “infant” to “adult” size, allowing the whole family to showcase their Canadian pride. The Red Mittens continue to be a coveted collectable that makes a colourful and useful gift, while supporting a great cause.

About Hudson’s Bay
HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at This expansion introduces a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio.

About the HBC Foundation
Established in Canada in 2005 and in the U.S. in 2017, the HBC Foundation is the North American charitable arm of Hudson’s Bay Company. The foundation is a Canadian registered charity and a 501(c) (3) non-profit organization in the U.S. dedicated to improving lives by enhancing physical and mental health through education, access, research, and empowerment. By channeling the collective power of HBC’s banners in North America, including Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH and, the foundation helps to transform the mental health landscape.

About HBC
HBC is a diversified global retailer focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings. Founded in 1670, HBC is the oldest company in North America. HBC's portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.

HBC's leading banners across North America and Europe include Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium's only department store group Galeria INNO.

HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in the HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

About the Canadian Olympic Foundation
The Canadian Olympic Foundation raises and grants funds to the Canadian Olympic team, the next generation of Olympic athletes and the Canadian sport system.

Established in 2007, the Canadian Olympic Foundation has granted over $48 million to high-performance sport partners across Canada, including the Canadian Olympic Team, national sport federations, the Canadian Olympic and Paralympic Sport Institute Network, and the Canada Games Council.

The Canadian Olympic Foundation raises funds through corporate donors and partners, events and through generous Canadians, like you.

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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