NEW YORK, Nov. 14, 2017 — This Fall, premium sports eyewear brand Nike Vision announces the release of the Fall 2017 SB Eyewear Collection. The collection is comprised of three new skate-inspired sunglass styles and the first-ever SB optical release, designed with insight from professional skateboarders. Bridging the gap between street style and performance function, the Nike Vision SB line takes cues from skateboarders and pays homage to skate spots around the world.
The Nike Vision SB collection reforms classic looks with modern design. Inspired by the skater who is always unpredictable, the collection features ultra-light, slim profiles that break from the norm. The collection will be worn by Nike SB professional skaters Justin Brock, Sean Malto and Trevor Colden. The new assortment of eyewear features iconic Nike SB details, colors and patterns that are incorporated in the brand's shoe and apparel collections. The line provides comfort and durability, including a lightweight, extra-slim frame for easy storage and a seamless transition from the skatepark to the streets.
New for Fall, Nike Vision introduces the first-ever SB optical collection, providing action sports athletes with on-trend prescription eyewear. The optical line was created in response to the success of the Nike SB sunglass collection, providing a holistic approach to the skater's life on-and-off the board. The first-of-its-kind collection was designed to offer a secure fit, precise optics and signature Nike SB style during activity and everyday life.
“Growing up skating with glasses was pretty normal because I wore glasses ever since the 6th grade, which was the time I started skating,” said Justin Brock. “The earlier challenges of skating with glasses was figuring out how to keep them from falling off. What I like most about the Nike Vision glasses is that they are stable and lightweight with a bunch of different frames and colors for your overall style.”
The overall features and benefits of the collection include an extra-slim 4-base frame with low-profile, tapered temple arms that fit easily under a hat. The eyewear also includes durable, high-tension hinges and iconic SB details. Each of the Nike SB sunglass styles feature 100% UVA & UVB protection.
Nike SB Optical styles include:
The NIKE SB 7110 FLATSPOT OPTICAL frames feature the same iconic design found in Nike Vision's most popular SB sunglasses. With unique angles inspired by skateboard wheels after numerous powerslides, their super-low, lightweight profile delivers style and comfort (US $165.00).
The NIKE SB 7111 optical frames feature a classic vibe updated with modern comfort. Lightweight and low profile, they deliver skate-informed style and comfort, on and off your board (US $165.00).
The NIKE SB 7112 glasses feature subtle updates that elevate these traditional optical frames. Lightweight with a super-low profile, they provide skate-informed comfort and style through every part of your active day (US $165.00).
New Nike SB Sun styles include:
The NIKE SB CURRENT is designed with the needs of elite skateboarders in mind, combining everyday appeal with performance benefits. Benefits include a ventilated rubber nose bridge that reduces fogging and rubber temple tips to provide a snug fit. With a nod to aviator style, they provide clear vision and a stable grip (US $145.00).
With a super-low profile and strong, squared off design, the NIKE SB LEDGE sunglasses provide skate-informed style and comfort, on and off your board (US $99.00).
The NIKE SB VERGE sunglasses feature a vintage vibe updated with modern comfort. With a super-low, lightweight profile, they deliver skate-informed style and comfort ($99.00).
The sunglass collection also features new color additions to pre-existing Nike SB favorites; Nike Flatspot, Nike Unrest, Nike Flip and Nike Flow.
The Nike SB Sun Collection is now available for purchase on at Nike.com and at select retailers globally. The Nike SB Optical Collection is available at select optical retailers. Visit nikevision.com/locate-dealer/ to find a dealer near you. For additional news and information, follow @NikeVision on Facebook, Instagram and Twitter.
About NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth
lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc., markets its products under prestigious brand names including: Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Skaga. Marchon distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon is a VSP Global® company, which as a doctor-directed organization, connects its 82 million members to affordable, accessible, high-quality eye care and eyewear. Its industry-leading businesses combine to bring quality eye care insurance, high-fashion frames, customized lenses, ophthalmic technology, and connected experiences to increase access to eye care around the world. For more information, please visit www.marchon.com and follow @MarchonEyewear.
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SOURCE Nike Vision
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