New Cirrus Collection Features Elegant, Marble-Like Designs, From LOTTE Advanced Materials

By , in PR PR Los Angeles on .

LOS ANGELES, Nov. 15, 2017 — LOTTE Advanced Materials introduces its newest selection of designs, the Cirrus Collection, including 13 new, premium colors and patterns reflecting the sophisticated elegance of quarried marble. Inspired by high-altitude sweeping clouds, the new colors of the Cirrus Collection feature dynamic, flowing patterns that create a smooth countertop design.

Cirrus Collection of countertop designs by Radianz

As part of the Radianz line, the Cirrus Collection offers unique combinations of color, pattern, and texture, designed to bring a classic look and feel to kitchens and bathrooms. From the deep, rich tones of Aster black, to the soft, subtle white hues of Orion, each color offers its own unique aesthetic inspired by the beauty of natural elements.

“Cirrus clouds often have the same lines or striations against a blue sky as the beautiful, natural vein patters in marbled stone, making Cirrus the perfect name to represent this collection,” said Brandon Choi, marketing manager, LOTTE Advanced Materials USA, Inc. “The Cirrus Collection's classic, marble-like appearance helps create the impression of timelessness, permanence and strength.”

Radianz surfaces are comprised of more than 94% natural quartz, one of earth's strongest materials, providing the beauty of natural stone with superior durability. Unlike granite or marble, Radianz surfaces are non-porous and impervious to liquids, with resistance to marring, physical impact and high temperatures. Because the non-porous surface is resistant to liquids, there is virtually no risk of permanent stains from everyday spills such as coffee, juices and wine.

The Cirrus Collection is ideally suited for spaces where both beauty and durability are necessary, including commercial settings, residential kitchens and bathrooms, healthcare facilities, as well as restaurants and hotels. The natural-looking tones beautifully harmonize with any size space, opening the door for creative, highly-personalized designs.

LOTTE Advanced Materials sells Radianz through select distributors and channel partners. For more information on the Cirrus Collection and other Radianz premium quartz surfaces, please visit

About LOTTE Advanced Materials
LOTTE Advanced Materials manufactures and markets high-performance decorative surfacing materials for homes and businesses around the globe. Originally part of the Samsung family of companies, LOTTE Advanced Materials is rapidly expanding its North American presence through the company's solid-surface brand, Staron, a seamless and thermo-formable, acrylic product suitable for a wide range of commercial applications. The quartz surface brand, Radianz, is a premium, color-controlled countertop alternative that is designed and engineered to be ultra-durable. Through cutting-edge technology and insights into worldwide market trends, LOTTE Advanced Materials continues to excel in today's surface industry.

Anna Lauzen
(206) 628-7700 x25
[email protected]

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SOURCE LOTTE Advanced Materials

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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