With the world’s population projected to rise by 2.5 billion by 2050 and three out of every four people living in cities, this campaign will shed light on best practices for constructing the buildings and infrastructure necessary to meet the growing demand.
NEW YORK December 19, 2017
In partnership with Autodesk, Inc., Mediaplanet today announces the launch of this December’s “Construction in America” campaign. A publication spearheaded by: associations, key thought leaders, celebrities and organizations within the AEC sector as to create an education guidebook for professionals within the industry.
With the world’s population projected to rise by 2.5 billion by 2050 and three out of every four people living in cities, this campaign will shed light on best practices for constructing the buildings and infrastructure necessary to meet the growing demand. As Autodesk notes in the campaign, we will need to build more, build better, and build with less waste and impact on our planet.
In this issue, the Associated General Contractors of America sheds light on the importance of finding and using the right technology during a project lifecycle to accomplish this goal. Advocating for the importance of investing in tools which can help to achieve: total worksite visibility and productivity, improve communication and safety, reduce a projects carbon footprint while simultaneously erasing the need to spend time tracking down people and information.
Autodesk’s construction management software, including Autodesk® BIM 360™, accomplishes this by connecting the people who design with the people who build. Providing teams with the information when and where they need it. “Construction projects are incredibly complex,” says Sarah Hodges, Director of Autodesk’s Construction Business Line. “Our innovative approach to connecting information in a single platform that supports the complete project lifecycle is helping construction firms to work smarter and more efficiently.” Autodesk software is one of the many ways AECOM successfully delivers on some of the most complex projects in the world, like Brooklyn, New York’s 19,000 seat Barclays Center.
The print component of “Construction in America” is distributed within today’s edition of USA Today in Los Angeles, Boston, Miami, Denver, New York, Dallas, Houston, Washington, DC, Cincinnati markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This campaign was made possible with the support of Autodesk, Associated General Contractors of America, HGTV, Construction Safety Council, Chevrolet, Commercial Real Estate Development Association, National Association of Women in Construction, Construction Productivity Committee and many more.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything. For more information visit autodesk.com or follow @autodesk.
Autodesk, BIM 360, and the Autodesk logo are registered trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
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