McCann Awarded Best of Show at ANA’s 2017 Multicultural Awards for Mastercard’s ‘Restroom for All’ at NY Pride Parade

By , in PR PR Health on .

NEW YORK, Nov. 7, 2017 — McCann announces that McCann XBC, its dedicated client unit for Mastercard, was awarded Best of Show at the Association of National Advertisers' 2017 Multicultural Excellence Awards. The campaign, created for Mastercard's 'Restroom for All', a restroom open to people from all backgrounds and sexual orientation, debuted at the 2016 NY Pride parade.

“Creativity is fueled by social inclusion,” said Joyce King Thomas, Chairman and Chief Creative Officer of McCann XBC, the unit of McCann focused on all of Mastercard's global marketing efforts. “This project takes a human, positive stand in support of our differences. It's an honor to work with a company committed to those values.”

Using the hashtag #AcceptanceMatters, attendees were granted access to the restroom that unlocked to anyone with a heartbeat. The experience used a custom API for a pulse sensor that wirelessly communicated with the restroom's Bluetooth lock. Technology connected to the bathroom door read participants' heartbeats and wirelessly unlocked to the deluxe facility. A large heart tagged #AcceptanceMatters was visible on the bathroom mirror to encourage attendees to take selfies.

“We're proud to be part of an organization that embraces and champions inclusion,” said Raja Rajamannar, Chief Marketing & Communications Officer and President at Mastercard. “The work highlights the importance of tolerance on the most basic levels.”

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC.

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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