Luxury Home Staging – Is Physical or Virtual Staging Better?

By , in PR PR Los Angeles on .

Ilaria Barion

A professional stager charges over $500 for a consultation. What can you possibly expect from a $30 virtual staging? When millions are at stake, that's a really unwise choice.

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Multi-million dollar home sellers around the country don’t have to choose anymore between paying up to $200K for a celebrity stager or to get uninspired virtual staging, done overseas.

Ilaria Barion — a celebrity stager — has successfully owned a physical staging company as well as a virtual staging one. Her new venture, Ilaria Barion Design, combines top-notch staging expertise and high-end design with a digital implementation, for amazing results at a fraction of the cost of hiring a luxury home stager.

“You need somebody who knows what they’re doing to appeal to multi-million dollar home buyers,” says Barion. “If you don't have the budget to hire a luxury physical stager, a $30 color-by-numbers virtual staging is not an alternative.”

According to recently published articles in New York and San Francisco, hiring a professional to stage a luxury home ranges from $30K to $200K.

“What can you possibly expect when you’re paying $30 to virtually stage a room?” asks Barion. “You get a tech person in Vietnam or India who knows nothing about staging luxury real estate. When millions are at stake, that’s a really unwise choice.”

Her unique process starts with a staging consultation to determine the best strategy to present the property. Once the strategy is clear, Ilaria and her team move to the staging design process. This includes anything from cosmetic work to furniture placement, color palette and style. No detail is left to chance. Finally, instead of a remodel, furniture rental and installation, the luxury home staging design is completed digitally in her US office, by highly-trained stagers, for a stunning photo-realistic result.

“We work as a traditional stager up until the implementation. “ says Barion. “We choose to implement our design digitally over a physical staging, because it’s the most cost-effective way to give life to our imagination. If a complete remodel, a pool, or a new kitchen is the best way to show-case the potential of a home, we can do it. It’s perfect for new developers who want to start marketing a building before it is completed or for properties in estate condition”.

Top real estate agents around the country have been trusting Ilaria Barion for over a decade to make their most exclusive and expensive listings stand-out in this highly competitive market of luxury real estate.

Among other ultra-luxury properties, the firm has recently staged 4E 74th Street, a $39M mansion in New York City previously owned by Michael Jackson.

ILARIA BARION
Ilaria Barion is recognized in the industry for her knowledge of the real estate market and home staging trends. She founded her home staging company in 2005 and, since then, her firm has been one of the top in the US. Ilaria is also the author of the award-winning how-to book “Set the Stage for a Sale: Secrets to Make Your City Dwelling Irresistible, Attract Home Shoppers, and Sell Fast in Any Market.”

With more than 12 years in the industry, Ilaria and her highly-trained team of designers have physically and digitally staged over 20,000 luxury homes everywhere in the country including cities such as New York, San Francisco, San Diego, Los Angeles, Boston, Nashville, Houston, Austin, Dallas, St. Louis, Chicago, Minneapolis, Honolulu, Washington, even overseas in Germany and Switzerland.

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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