The report segments the global home beer brewing machine market by product size (mini brewer and full-size brewer) and geography (EMEA, the Americas, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global home beer brewing machine market, according to Technavio researchers:
- Innovation and category expansion leading to product premiumization: a major market driver
- In 2016, the mini brewer segment dominated the market, and it is expected to witness a CAGR of more than 6% during the forecast period
- In 2016, EMEA governed the global home beer brewing machine market and occupied a market share of 43.28%
- AIBrew, Brewie, PicoBrew, and Speidel Tank- Und Behälterbau are the leading players in the market
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Market growth analysis
Innovation and category expansion leading to product premiumization is one of the key factors driving the global home beer brewing machine market. New players have introduced innovative products in the market that has intensified the market competition. These products have features like smart connectivity, portability, and high social reach. Previously, the consumers had to visit pubs and local breweries to drink a drought or craft beer. Beer brewing at home has been made easier by innovative home beer brewing machines such as PicoBrew, and iGulu. These innovations in the market have led to product premiumization.
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According to Technavio researchers, EMEA occupied 43.28% of the total market share in the global home beer brewing machine market in 2016. The market is predicted to grow at a CAGR of approximately 7% during the forecast period. The preference of consumers for fresh craft beer brewed at home over canned beer is the main factor driving the growth of this market. Innovative home beer brewing machines offer fresh beer at the convenience and ease of consumers. Therefore, they are gaining popularity among the masses.
According to Tamal Saha, a lead analyst at Technavio for research on home, kitchen, and large appliances, “In EMEA, the major countries for the home beer brewing machine market are Germany, the UK, France, Spain, Russia, and Italy. In 2016, Germany dominated the home beer brewing market in this region by occupying a regional share of 19.64%. The home beer brewing machine market in EMEA is concentrated in this region with a few new and local vendors that offer limited product offerings. However, they are gradually strengthening their presence in the market by introducing innovative products.”
Competitive vendor landscape
Only a few players operate in the global home beer brewing machine market, and therefore, the market is highly concentrated. Nevertheless, new players are trying to strengthen their hold in the market. The emerging players in the market include BrewBot and MINIBREW. The key vendors in the market include AIBrew, Brewie, PicoBrew, and Speidel Tank- Und Behälterbau. Consumers can easily enjoy craft beer at home with these fully automated machines and can also try new recipes with built-in recipe libraries or by exchanging ideas and recipes on social platforms.
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