The report segments the global smart baby thermometers market by distribution channel (offline and online), and by product (smart baby ear thermometer and smart baby infrared thermometer). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global smart baby thermometers market, according to Technavio consumer and retail researchers:
- Ease of use: a major market driver
- The offline distribution channel segment dominated the market with approximately 93% share in 2016
- Americas dominated the global smart baby thermometers market with a share of 40% in 2016
- Braun, FEVERSMART, iProvèn, and Kinsa are the leading players in the market
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Ease of use: a major market driver
Smart baby thermometer monitors and control the body temperature. Mobile apps and other interfaces are available with the thermometer. FEVERSMART thermometers are used for temperature control through continuous monitoring. Notifications are received from remote locations, which is enabled due to cloud computing technologies. Smart baby thermometers are easy to operate when compared to traditional thermometers. The advantages of smart baby thermometers have increased its usage as compared to traditional, timer-based thermometers that require regular human intervention.
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Americas: largest smart baby thermometers market
The major revenue contributor to the global smart baby thermometers market is credited to the Americas. The region consists of a large percentage of the aging population. The decline in birth rates has shifted the demographics in this region. However, due to high market penetration by the existing vendors, the market is saturated.
In the Americas, the US dominated the smart baby thermometers market. Higher levels of income have increased the spending capacity, and a large number of early- technology adopters make the US an attractive market for technologically advanced smart connected devices. Convenient lifestyles and the growing middle-income populations are mainly driving the market. Established players have invested in high-growth countries such as Argentina, Colombia, Mexico, and Brazil. These factors will ultimately drive the market in the forecasted period.
According to Shikha Kaushik, a lead analyst at Technavio for research on toys and baby products, “The US witnessed a rise in the smart baby thermometers market due to nuclear and single-parent families and the rise in working women professionals. A wide range of products and innovative and multifunctional products is expected to drive the market in this region. The internet also plays a vital role as online retailing is available across all product categories. These factors are expected to further drive the market in the future.”
Competitive vendor landscape
There are a limited number of players in the market for the global smart baby thermometers market. Due to the growing demand for smart products the market is growing steadily. Product differentiation, pricing, product portfolios, and value-added services are some of the factors that competitors contend to gain market share. Vendors also launch promotional offers or cut down product prices to compete in price wars in the market. However, the market also faces considerable amount of threats from traditional thermometers.
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