If growing your business and staying relevant to your customer base is important to you, consider making ICAP part of your competitive toolkit
ALEXANDRIA, Va. December 22, 2017
The International Sleep Products Association (ISPA), the trade association for the sleep products industry, announces an exciting new data tool called the ISPA Consumer Analytics Program (ICAP).
“ISPA provides market intelligence that the bedding sector can use to increase its share of consumer spending,” noted ISPA President Ryan Trainer. “Spatial analytics—understanding details about who and where your customers are within your trade area—can provide critical insights for individual retailers. ICAP will analyze important attributes about the population within a retailer’s territory and deliver actionable and easy-to-use analysis.”
ISPA worked with Michael Knight, president of Customer Analytics, to develop ICAP. Knight has over 25 years of experience as a trusted third party in aggregating proprietary information and delivering confidential analysis and support to individual clients. He has applied economic, demographic and forecasting analytics across industries ranging from health care to retail.
“The difference between information and analytics is the same difference as between motion and direction,” says Knight. “ICAP uses tools that visualize key aspects of a particular business, and lays out a path for retailers to follow.” Knight uses analytics based on an impressive array of data sources that have extraordinary value for accurately assessing and predicting consumer behavior.
Retailers may subscribe to different service options. They can access interactive dashboards that provide vital insights into their customers’ buying behavior.
ICAP can help retailers get answers to questions like: Am I spending my advertising budget efficiently? Do I have the right product mix and are my RSAs properly trained to adjust to changes in my customers’ income level, age or marital status? Where should I open my next store?
“If growing your business and staying relevant to your customer base is important to you, consider making ICAP part of your competitive toolkit,” says Knight.
ISPA will host an information session during the Las Vegas Market on Monday, January 29, 2018 at 2:00 pm, where retailers and others can learn more about ICAP. The session will be in Building B on the 16th floor. Mike Knight will also be available to meet one-on-one with individual retailers during Market.
Established in 1915, the International Sleep Products Association (ISPA) is dedicated to leading and advancing the interests of the sleep products industry by helping the world sleep better. As the industry’s trade organization, ISPA represents the sleep products industry and members in the United States and countries around the world.
ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, government advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications.
To learn more, visit http://www.sleepproducts.org or contact info(at)sleepproducts(dot)org.
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