LOS ANGELES–On Wednesday, November 15, America’s best-selling ice cream brand1, Halo Top Creamery, launches its first-ever Halo Top Scoop Shop at Westfield Topanga. In addition to fresh scoops of its iconic low-calorie, low-sugar and high-protein pints, Halo Top invites Angelenos to taste brand new low-calorie soft serve options, including Vanilla Bean, Chocolate, Strawberry, Birthday Cake, Peanut Butter Cup and Pistachio. Also taking place on Wednesday, November 15, Halo Top will throw a Grand Opening Event, dishing out complimentary ice cream and soft serve as a thank you to all first-time guests and loyal fans from 10 a.m.-close.
Located on the 2nd Level Dining Terrace at Westfield Topanga, Halo Top’s new Scoop Shop will carry many of its beloved ice cream pint flavors, such as Vanilla Bean, Cinnamon Roll, Pancakes and Waffles, Chocolate Chip Cookie Dough, Red Velvet, Caramel Macchiato and Sea Salt Caramel. These flavors can be spooned into a classic cup or topped on one of four new cones, including cake, sugar, waffle and a special Halo Top puffle cone. Additionally, guests can load up on specialty toppings, such as marshmallow sauce, fresh mango, mochi and shredded coconut to create a single, double or triple sundae.
Halo Top’s new Scoop Shop will also debut a unique selection of ice cream sandwiches made with vegan and high-protein cookies, as well as Halo Top tacos made with crisp waffle cone shells.
“We are so excited to open our first brick-and-mortar Halo Top Scoop Shop, and it’s really a dream come true for us,” explains Founder & CEO, Justin Woolverton. “The only time I ‘cheat’ on Halo Top is when I get frozen yogurt loaded with toppings. Our goal with the Scoop Shop is to let our fans add all the toppings they could possibly want to a soft serve version of Halo Top—which is incredibly delicious and ditches the tanginess of frozen yogurt.”
Halo Top will also reward its devoted followers with the launch of a Halo Top Scoop Shop App—an exclusive loyalty program where guests can sign up to win complimentary ice cream and other prizes.
The Halo Top Scoop Shop at Westfield Topanga has an open-air design that calls on a color scheme of gold, purple and white marble to evoke the light, yet decadent experience of Halo Top’s ice cream. A pink neon “Let’s Spoon” sign lights up the shop’s outer wall, and the space is crowned with a large, glowing golden halo that floats over the marble shop, which is open Monday-Saturday: 11 a.m.-9 p.m. and Sunday: 10 a.m.-7 p.m.
Halo Top Creamery first broke onto the scene in 2012 with the launch of its renowned guilt-free line of low-calorie, low-sugar ice cream packed with 16-24 grams of protein per pint. The brand is now sold nationwide by all leading supermarkets and has recently become the best-selling ice cream brand in US grocery stores1. Fresh off the heels of that achievement, Halo Top unveils its first-ever Scoop Shop in Los Angeles. For additional information, please visit www.halotopscoopshop.com and follow Halo Top on Facebook, Instagram and Twitter.
About Halo Top Creamery
Los Angeles-based Halo Top Creamery is the world’s first low-calorie ice cream that is 100% natural. Halo Top was founded in 2012 by former lawyer turned ice cream aficionado, Justin Woolverton, while he was on a quest to find an all-natural, low-calorie ice cream he could enjoy without the guilt. Delivering premium ice cream people can actually feel good about eating, Halo Top is crafted with only the finest ingredients while remaining high in protein and low in sugar. Halo Top is available nationwide in the freezer aisle. In November 2017, Halo Top will open its first brick-and-mortar Scoop Shop at Westfield Topanga in Los Angeles, serving classic scoops and cones along with low-calorie soft serve, ice cream sandwiches and Halo Top tacos every Monday-Saturday from 11 a.m.-9 p.m. and Sunday from 10 a.m.-7 p.m. For more information, please visit www.halotopscoopshop.com and follow Halo Top on Facebook, Instagram and Twitter.
1 IRI Market Advantage, 4 Weeks Ending 9/10/17, Dollar Sales, Total US Food
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