The report categorizes the nursing education market in the US by course (postgraduate courses and graduate courses) and by end-user (hospitals and home healthcare services).
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Market driver: growing geriatric population and chronic illness
One of the key drivers contributing substantially to the growth of the nursing education market in the US is the continuously increasing geriatric population. Most of the aging population or the older adults suffer from at least one or more chronic health conditions. Owing to this, there is an increasing demand for nurses in hospitals as well as home healthcare services. Despite being one of the fastest-growing professions in the country, the demand for nurses is outpacing its supply. Therefore, there is a considerable rise in the need to increase the number of nurses across hospitals in the country.
According to Jhansi Mary, a lead analyst at Technavio for K12 and higher education research, “The continuous aging of the baby boomer population in the US is another factor resulting in the growth of home healthcare services. This is further creating the demand for travel nurses and other registered nurses who can provide healthcare facilities. Subsequently, this will result in the need to encourage more nurses to enroll in specialized nursing courses. As a result, there will be a rise in the demand for universities and schools offering innovative programs and courses on nursing.”
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Market trend: rising use of social learning
Many learners willing to pursue nursing education are increasingly adopting social media to learn and create communities. This is creating more awareness about learning concepts through social media. Many students come from middle-class working families, with increased motivation to advance their professional potential and knowledge to move up the hierarchy at their workplaces. Continuous changes in the healthcare technology and patient care have created an increasing need for additional certifications and degree among learners to gain a competitive edge over other counterparts. This has resulted in the creation of learning communities or networks on social media with groups of learners discussing curriculum-related content and problems.
Market challenge: higher setup costs
Nursing education is specific to the nature of its profession and involves continuous practice in real-time scenarios. For this, nursing schools or colleges providing courses give enough opportunities to learners to get hands-on practical lessons on concepts taught in classrooms. Therefore, often schools need to establish simulation labs or clinical sites to establish a platform for the students. This incurs significant costs to colleges. These costs are further added to the overall fee charged by the students.
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Key vendors in the market
- Duke University
- Johns Hopkins University
- University of Pennsylvania
- University of California
The nursing education market in the US is fragmented with several already established nursing colleges that provide a range of graduate, undergraduate, master's, doctoral, and certification programs and courses to promote and strengthen nursing education among the keen learners and healthcare professionals. With the growing demand for nursing professionals for the geriatric population and other patients, the competition is expected to increase considerably during the forecast period.
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