Global pet monitoring camera market segmentation by application and distribution channel
Technavio’s report on the global pet monitoring camera market analyses the business dimensions and presents a comprehensive breakdown in terms of market segmentation by application, which includes two-way visual interaction and pet security. As projected in 2016, over 63% of the market share originated from the two-way visual interaction segment. This segment includes multipurpose and smart monitoring devices through which owners can interact with pets, play with them, feed them treats and remain connected throughout the day. The increasing Internet penetration and rising smartphone adoption are fueling the growth of these devices.
Based on distribution channel, the global pet monitoring camera market has been segmented into offline and online. As of 2016, 83% of the market share came from the online segment. This is due to strong Internet connectivity in developed economies that allow vendors to practice omnichannel distribution.
“The online distribution channel constitutes pure-play e-retailers, online sales of physical store retailers, and direct-to-customer online sales. Wider Internet penetration and rising smartphone adoption along with increasing preference for online shopping are the major factors supporting the growth of the online segment during the forecast period,” says Shikha Kaushik, a lead analyst at Technavio for pet supplies research.
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Pet monitoring camera market: competitive vendor landscape
The global pet monitoring camera market is highly competitive due to the presence of many medium and small vendors. The major players operating in the market include Motorola, Logitech, Petzila, PetChatz, and Guardzilla. These players compete based on the features incorporated in their products and database management in cloud services. Constant product innovation and development are the key factors that will drive demand and support market growth during the forecast period.
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Other topics covered in the report:
- Rise in concern over the well-being of pets
- Increased adoption of smartphones
- Reluctance of pet owners to buy high-priced products
- Low adoption in developing countries
- Introduction of technologically-enhanced products
- Increased number of campaigns organized by vendors
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