SANTA MONICA, Calif., Nov. 17, 2017 — Grammy-nominated French DJ and producer DJ Snake releases the video for his single “A Different Way” featuring Lauv today on Vevo. Watch it HERE.
The heart-warming, uplifting video was directed by award-winning director Colin Tilley (DJ Khaled & Rihanna's “Wild Thoughts,” Kendrick Lamar's “Alright,” Future's “Mask Off”), who also shot DJ Snake's video for his single “Middle.” Tilley's involvement in the video brings the journey of “A Different Way” full circle, as the director also captured DJ Snake's journey in September through the streets of Paris that culminated in a historic performance atop the Arc De Triomphe where he originally premiered the track. The event was broadcast to over three million fans on Facebook and Instagram Live. Tilley also shot the Beats By Dre short film featuring DJ Snake's story to his rise as part of its #AboveTheNoise global campaign for the newly launched Beats Studio3 Wireless headphone. Watch it here.
Shot in Los Angeles, the video for “A Different Way” prominently features Sheadan Gabriel, a young dancer and actor most known for his work with Justin Bieber, as well as singer, actress, and dancer Internet personality Montana Tucker.
In addition, today Snapchat and DJ Snake have launched an unlockable DJ Snake sticker pack with Snapchat, making it the first time they've ever done this with an artist. The DJ Snake Sticker Pack is used for Snapchatters to decorate their visual media and can be unlocked through either scanning a custom Snapcode or clicking on a custom link HERE. Shazam-To-Unlock has been enabled as well where fans can do so by press and holding on the Snapchat camera when listening to “A Different Way” to Shazam and unlock the new Sticker Pack.
DJ Snake has been nominated for an American Music Award for Favorite Artist in Electronic Dance Music. The awards will be handed out live this Sunday, November 19th, at 8/7c on ABC.
DJ Snake (AKA William Grigahcine) has had an incredible year since releasing his debut album, Encore, last August. The album hit No. 1 on the Dance chart and Billboard's Top Dance/Electronic Albums chart and debuted in the Top 10 around the world, including at No. 8 on the Billboard Top 200 chart. DJ Snake also scored his first No. 1 record last year with “Let Me Love You,” featuring Justin Bieber, which has been certified 4x-platinum. He has since amassed over 3.5 billion streams, thanks to the success of his additional hits “Turn Down For What,” “Get Low,” “You Know You Like It,” “Lean On,” and “Middle.” In addition, DJ Snake spent the year headlining festivals worldwide including Lollapalooza Paris and Chicago, HARD Summer, Ultra Miami, and Tomorrowland, and closing out Coachella's Outdoor Stage in April.
For more on DJ Snake please visit:
SOURCE Interscope Records
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