Digital analytics for a food and beverage industry – A case study on measuring the marketing performance | Quantzig

By , in PR PR Health on .

LONDON–Quantzig, a global analytics solutions provider, has announced the completion of their new digital analytics study on the food and beverage industry. The food and beverage industry client wanted to gauge the sales team’s activities to gain a better understanding of the past performance and current performances. The client wanted to measure their marketing performance and gain insights into the areas of improvements.

According to the digital analytics experts at Quantzig, “The businesses in the food and beverage industry are moving towards a more consumer-centric environment. Thus, organizations in the food and beverage market are adopting digital analytics to offer better-personalized products and a superior customer relationship experience.”

The food and beverage industry plays a crucial role in expanding economic opportunity because it is universal to human life and health. Factors like increasing disposable income and rising health awareness among people are influencing the growth of the food and beverage industry. With the recent developments in the food and beverage industry space, key stakeholders are utilizing digital analytics solutions to stay ahead in the market.

Request a free demo to see how Quantzig’s solutions can help you.

The digital analytics solution offered by Quantzig helped the food and beverage client to determine and forecast the needs, preferences, and expectations of the target customers; thereby, increasing the market growth potential and improving ROI. Additionally, the client was able to estimate the growth potential of online and offline channels.

This digital analytics solution provided benefits that helped the client to:

  • Provide more personalized products to the audiences
  • Complement the data, efficiently optimize marketing, and manage the sales force
  • To read more, request a free proposal

This digital analytics solution offered predictive insights on:

  • Determining the impact of media on sales and distribution
  • Tracking and monitoring sales performance and improving the decision-making process
  • To read more, request a free proposal

View the complete digital analytics study here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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