PITTSBURGH, Feb. 7, 2018 – Deka Lash, the nation's premier eyelash extension brand, announced they have surpassed the 100 territories milestone and have awarded their 109th territory in Chicago, Illinois. This expands Deka Lash's footprint to over 20 states, with 17 operating units, and 4 to 5 new studios opening every month.
“We've never been a company dictated by sales quotas,” states CEO Michael Blair. “However, to reach a milestone of awarding 100 territories was just incredible. Our growth strategy has focused on select markets, but we have proven over the years, that it will work in any GMA. I can't say enough about our entire executive team including our world class sales process. Everyone has dedicated their time to providing an unmatched level of support for our franchisees.”
Deka Lash continues to become the new standard in eyelash extensions and views its culture of innovation as the foundation for continual success. Deka Lash launched True Volumeâ„¢ in November 2017 to industry acclaim, and have more innovation planned in 2018.
“The team at Deka Lash, including our brokers, partners, and franchisees, have accomplished something very special, 2017 was an outstanding year,” says Director of Franchise Development Dave Warn. “There are great things ahead for this company and it's a great time to be onboard with Deka Lash.”
Deka Lash provides semi-permanent eyelash extensions featuring a one-of-a-kind studio experience, online booking and extended hours including weekend appointments. Deka Lash's highly trained staff of licensed professionals take their time to ensure quality applications, allowing customers to feel relaxed, not rushed. Deka Lash also offers a proprietary product line with products designed to improve the health and growth of natural lashes.
About Deka Lash
The business was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes. Deka Lash Studios are retail salons that apply semi-permanent custom eyelash extensions to the clients' own lashes, providing a variety of looks, styles, and eyelash cosmetics. The company has awarded over 109 franchise licenses in 20 states.
For additional information, visit dekalash.com.
Director of Brand Strategy and Marketing
SOURCE Deka Lash
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