NEW YORK, Dec. 21, 2017 — Curacity has partnered with Wonderlust and its owner, Bob Guccione Jr., the legendary publisher who founded Spin and Gear magazines. Wonderlust is the latest entity to join Curacity's fast-growing network of digital media brands. Through this partnership, Curacity's marketing technology will enable Wonderlust to earn revenue from its hotel-focused articles. To do this, Curacity data products capture the financial impact that an article has on direct hotel bookings over the course of the twelve months following content exposure.
“We believe Curacity to be the missing link in the travel publishing ecosystem, and have made it a crucial component of our monetization strategy” said Bob Guccione Jr., founder of Wonderlust. In keeping its finger on the pulse of the industry, and in taking advantage of Curacity's offerings, Wonderlust is investing heavily in hotel content.
“Publishers generate demand for hotel bookings but only capture a fraction of the spend that is inspired by their content. Curacity is helping reset this broken thinking by putting the capital in the hands of the publisher that inspired a particular booking” said Nick Slavin, Curacity's co-founder and President.
Moreover, Curacity will align Wonderlust and hotel marketers' objectives by proving that editorial drives direct bookings, turning media into a desirable and measurable revenue-generating tool for hotels.
“I founded Curacity to change the relationship between hotels and the publishers that write about them. For a hotel, our product can yield 10x the direct booking revenue a hotel would have seen if a publisher had not been on the Curacity network,” explained Mike Keriakos, co-founder and CEO of Curacity. “It is very gratifying to have the creator of Spin and Gear recognize that what we're doing is transformative.”
Wonderlust brings the world's most interesting, exciting places and experiences closer. The site publishes with the high end traveler in mind, and is a manual on how to better enjoy the planet. Bob Guccione Jr. launched Wonderlust in August 2017.
Curacity has built a content and data driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration, while enabling publishers to earn OTA-like commissions for hotel bookings catalyzed by their content within a 12-month window. Mike Keriakos, Co-Founder and CEO, is a digital marketing veteran who formerly cofounded Everyday Health. Nick Slavin, Co-Founder and President has a background in real estate and hospitality private equity. Curacity launched in 2015 and is headquartered in Stamford, CT and New York City.
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