Clayton Home Building Group Rebrands TRU Homes® Division

By , in PR PR Health on .

MARYVILLE, Tenn., Dec. 22, 2017 — Clayton home building group, one of the largest home builders in America, is unveiling the rebrand of its TRU Homes® line to deliver a solution to the affordable housing crisis.

Previously known as TRU mh®, TRU Homes® is not only changing its logo, it is focusing on educating and empowering potential home buyers on the value of homeownership. The company's website has been updated to feature a variety of home buyer resources, including “learn” sections, virtual tours and retail locators.  


Homeownership provides a range of health, community and quality of life benefits.  In 2017, the average cost of a new-single family constructed home with land in America is nearing $385,0001. Unfortunately, for millions of Americans, the dream of owning a home can be too expensive and burdensome for low or moderate-income families to afford. Housing costs are increasing while household incomes are staying the same.

TRU Homes provides many people a chance at homeownership with home models starting at below $40,000 (without land) plus required delivery and installation, taxes, and sales fees.   Through the innovative, lean building processes designed to construct simple, space efficient homes, TRU Homes is able to drive down housing prices. Factory-select materials are purchased in bulk, meaning TRU Homes are built using a cost-efficient process that does not sacrifice quality.

“We believe homeownership is one of the most valuable achievements in a person's life.” Clayton home building group president, Keith Holdbrooks said. “TRU Homes is committed to providing a much-needed solution for families looking to find quality, affordable housing. Their efficient processes allow them to build sustainable homes meeting federal building codes, assuring strength, durability, energy efficiency and overall quality.”

TRU Homes has built more than 32,000 manufactured homes since 2012, and the TRU Homes line can currently be purchased in 31 states. In October, Clayton home building group added its sixth facility in Hackleburg, Ala., to the TRU Homes portfolio.   

For more information or to view home models, visit 

* This price is not meant to be interpreted as an actual quote and should not be used for budgeting purposes. Please contact a TRU Homes retailer to discuss pricing for any particular home you may be interested in and they will gladly provide you a more accurate quote based on the exact home, home size, home delivery location, and delivery and setup, etc.

1, Median and Average Sales Prices of New Homes Sold in the United States (report).

About Clayton home building group

Founded in 1956, Clayton is committed to opening doors to a better life and building happiness through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes, modular homes, manufactured housing, tiny homes, college dormitories, military barracks and apartments. In 2016, Clayton built more than 42,000 homes. Clayton is a Berkshire Hathaway company. For more information, visit

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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