Business Information & Media Summit to Focus on Creating a Vital Business in Today’s Dynamic Marketplace

By , in PR PR Sci/Tech on .
Washington, DC, November 12, 2017 — SIIA, the principal association representing the software and digital content industries, will host its fourth annual Business Information & Media Summit (BIMS) (http://www.siia.net/bims/), Nov. 13- 15, 2017 in Fort Lauderdale, FL. Featuring dozens of industry leaders and three days of interactive sessions, BIMS is the premier event addressing the full scope of B2B media industry issues. Executives from around the country will discuss their new ideas and marketing strategies that are playbooks for profit, building data products, providing services that manage complexity, creating engagement that delivers a positive customer experience and producing events.

Media interested in attending BIMS should contact Emily Ruf at [email protected] or (410) 221-6469.

Among the Summit’s special events will be the Models of Excellence program (http://www.siia.net/bims/SPECIAL-PROGRAMS/Models-of-Excellence), which recognizes savvy and creativity in the data industry. This long-running program identifies the products that are pioneering or perfecting new business models, exhibit best practices or offer significant innovation.

The 2017 Summit brings together over 80 influential publishing, technology and marketing executives (http://www.siia.net/bims/PROGRAM/Speakers) for an intense focus on the strategies business information media companies are using to stay competitive, profitable and relevant in a quickly-changing landscape. It will feature presentations and discussions centered on five tracks (http://www.siia.net/bims/PROGRAM/Tracks): Advertising and Marketing Services; Audience Engagement; Data; Enterprise; Revenue-Generating Marketing; and Strategy. This year’s keynote speakers are:
· Elizabeth Green, CEO, Brief Media
· Babak Hodjat, CEO and Co-founder, Sentient
· Victoria Mellor, CEO and Co-Founder, Novatum Group
· Kelly Parsons, CEO, OpsCat
· – Debra Walton, Global Managing Director, Customer Proposition, Financial & Risk, Thomson Reuters
What: SIIA’s Business Information & Media Summit
When: November 13-15, 2017
Where: Marriot Harbor Beach Resort
Fort Lauderdale, FL

More information about BIMS and the full schedule of activities and speakers is available here. BIMS is produced by the Connectiv – The Business Information Association (http://www.siia.net/connectiv) and Specialized Information Publishers Associations (SIPA) (http://www.siia.net/Divisions/SIPA-Specialized-Information-Publishers-Association) divisions of SIIA and InfoCommerce Group (http://infocommercegroup.com/#new-page-3).

About SIIA:
SIIA is an umbrella association that represents constituencies from technology, data and media companies. Through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations, SIIA provides a network of resources for its 800+ member companies that drive innovation and growth. For more information, visit www.siia.net.

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Maria Burns

Maria Burns

Maria is a Viral News Editor who graduated from the University Of California. She likes social media trends, being semi-healthy, Buffalo Wild Wings and vodka with lime. When she isn’t writing, Maria loves to travel. She last went to Thailand to play with elephants and is planning a trip to Bali.
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