BOISE, Idaho November 10, 2017
Black Box VR today announced that it has been named a CES 2018 Innovation Awards Honoree for its innovative resistance-based virtual reality fitness experience. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories.
Black Box VR has developed the world’s first fully automated cable resistance machine that integrates virtual reality hardware and software. Black Box VR customers get a great workout while immersed in challenging, gamified and competitive virtual reality fitness experiences.
“At Black Box VR, we are working to bring the revolutionary power of virtual reality to the fitness industry. After nearly two years of research and development, we are proud to unveil our product at CES!”, said Ryan DeLuca, CEO and Co-Founder.
“We are big believers in the ability of technology and emerging platforms to change people's lives. Virtual reality, combined with our patent pending resistance training system, and the right game experience will push people to stick to their goals and will usher in a fitness revolution like never before,” remarked Preston Lewis, CCO and Co-Founder
The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)™, the owner and producer of CES 2018, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.
Black Box VR will be showcasing its experience at CES 2018, which runs January 9-12, 2018, in Las Vegas, Nevada.
Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, unique/novel features present and how the design and innovation of the product directly compares to other products in the marketplace.
Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting-edge tech products and services coming to market.
About Black Box VR
Founded in early 2016, health & fitness industry veterans Preston Lewis & Ryan DeLuca decided something in the industry needed to change. Even after successfully building Bodybuilding.com to $500M in revenue and creating some of the world’s most popular fitness apps and tools, they still saw the same glaring problem again and again: people hate working out and lack consistency. After experiencing the immersive power of VR, Preston and Ryan knew this technology, when paired with resistance training and addictive game principles, would be the paradigm shift the industry needed to finally keep people on track. With this, the vision for Black Box was born. Black Box applies the addictive qualities of gaming and immersive technologies to working out, which will revolutionize the fitness industry.
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