Bestow Gives Texas Residents First Access to On-Demand Life Insurance

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We’ve developed a method that combines machine learning, data, and technology to easily and instantly determine top-rated, affordable coverage.


Bestow Inc., the company behind a revolutionary new approach to life insurance, today announced the early access roll out of its comprehensive, full-stack, digital life insurance solution in Texas. For the first time Bestow’s solution is available to the public, giving Texas residents primary access to apply for the only on-demand life insurance solution, instantly and without a medical exam.

“Before, the old life insurance model was a time consuming and often confusing process. We’ve developed a method that combines machine learning, data, and technology to easily and instantly determine top-rated, affordable coverage,” said Melbourne O’Banion, co-founder and CEO of Bestow. “From beginning to end, we’ve designed the experience and products to be easy to understand, fast to obtain and a quality, affordable solution for millions of families.”

Leveraging applied intelligence and algorithmic underwriting, Bestow redefines the way consumers research, buy and manage life insurance. Using data to calculate risk, Bestow removes the need for a medical exam and streamlines the entire process into a matter of minutes. The Texas launch gives consumers access to choice term life insurance plans, including a unique two year term policy never before available for life insurance. Additionally, customers can choose between ten or twenty year term life insurance.

“Texas is our home state, which is why we wanted to give Texas residents priority access to life insurance solutions that best suit their lifestyle,” said Jonathan Abelmann, co-founder and President of Bestow. “It’s important for us to give our community an amazing experience and understand their needs and wants at our initial launch.”

For customers interested in Bestow’s life insurance offerings, the company is offering two months of complimentary coverage. Bestow is backed by two of the most trusted names in the insurance industry, North American Company for Life and Health Insurance®, an A+ rated carrier in the United States and member company of Sammons® Financial Group, and Munich American Reassurance Company, the U.S. life and disability reinsurance division of the leading global reinsurer Munich Re. Bestow will soon open for enrollment nationally.

For more information about Bestow and early enrollment access, visit

About Bestow:
Bestow is revolutionizing the approach to life insurance, helping this generation protect its financial future. Bestow is the first comprehensive full stack digital life insurance solution. The company provides simple products, algorithmic underwriting, and data-driven financial solutions in a bundled, streamlined user experience. For more information about Bestow, please visit

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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