AvatarLabs Now Offering Snap Lenses for Advertisers

By , in PR PR Los Angeles on .

AvatarLabs

Advertisers have recognized the reach and deep engagement Snap Lenses offers and we are proud to have surpassed the competition to demonstrate AvatarLabs’ digital know-how to meet all standards – James Safechuck, Director of Innovation, AvatarLabs

LOS ANGELES

AvatarLabs, an award-winning interactive digital agency, has expanded its suite of Snap Inc. digital offerings to include the development of custom Snap World and Face Lenses for its clients. The agency was recently selected as one of seven AR development partners of choice for Snap, gaining approval to create Augmented Reality experiences for interested advertisers.

AvatarLabs has already demonstrated deep experience developing products for its clients on Snap such as Filters, Snap Ads, 360 Videos and Snapchat Content Strategy, a storytelling technique specifically for the Snap platform. The agency can also be credited with pioneering a few Snap “firsts,” including the concepting of the creative for the first ever Sponsored Lens for Fox Motion Pictures, creating the first Snap Ad featuring a 360 video WebView for Sony and the Choose Your Adventure ad which utilizes WebViews for interactive storytelling for Snap, now available to advertisers.

“We are honored to be recognized by such a progressive technology giant like Snap,” said James Safechuck, Director of Innovation at AvatarLabs. “Advertisers have recognized the reach and deep engagement Snap Lenses offers and we are proud to have surpassed the competition to demonstrate AvatarLabs’ digital know-how to meet all standards. We look forward to expanding our offering to include this powerful tool to all companies wanting to reach audiences through this channel.”

“When it comes to engagement, Snap is the place to be,” said Bill Hargis, Creative Director at AvatarLabs. “No one else is delivering creative Augmented Reality experiences at the scale of Snap and we are thrilled to be able to offer cutting edge engagement direct to our clients.”

For more information on AvatarLabs’ Snap Lens and all Snap-compatible offerings, please visit AvatarLabs.com.

About AvatarLabs
Founded in 2001, AvatarLabs is an independent full-service interactive and experiential agency based in Los Angeles, CA. With a passion for storytelling and innovation across a full spectrum of digital applications and devices, AvatarLabs has collaborated with numerous clients across entertainment, gaming, consumer products, lifestyle and hospitality. The agency is proud to have collaborated on groundbreaking campaigns for seven of the top-ten highest grossing films of all time. AvatarLabs has been named ThinkLA’s Digital Agency of the Year and on iMedia’s Top 25 Agencies to Watch. For more information on the agency, services and work portfolio, visit http://www.avatarlabs.com

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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