PITTSBURGH November 17, 2017
Lung cancer is one of the most common and most deadly cancers, and smoking is the biggest risk factor. Increasingly, poor and minority populations make up the largest number of smokers, and reaching these people with effective smoking cessation programs is critical.
Now Allegheny Health Network (AHN), in conjunction with BreathePA, is supporting smoking cessation efforts with a unique social media campaign. With a simple social media post, anyone can contribute to BreathePA’s important efforts to curb smoking among people from marginalized populations.
- Take a photo of one of AHN’s unique displays highlighting smoking cessation and lung cancer survivorship. The displays are located on the Sandusky Street side of Allegheny General Hospital, at Penn Avenue Place and Stanwix Street, and on sidewalks in a variety of city locations, including West Penn Hospital, Liberty Avenue, Boulevard of the Allies, Fifth Avenue, Federal Street, Butler Street, the Clemente and Rachel Carson bridges, and Fort Duquesne Boulevard.
- Post the photo publicly on social media and tag @AHNToday
For each tagged photo, AHN will donate $10 to Breathe PA’s smoking cessation programs.
“While we’ve made great strides in reducing smoking rates, much work remains to be done, particularly in minority and disadvantaged communities,” said Lana Schumacher, MD, AHN thoracic surgeon. “We are proud to support Breathe PA with this social media promotion and hope it will raise awareness of the dangers of smoking and the continued need for education and support for those who want to ‘kick the habit.’”
“For over a century our organization has been dedicated to helping the region breathe better and live healthier,” said Carla A. Conrad, MS, RRT-NPS, Breathe Pennsylvania Executive Director. “We cannot be successful without the help of our community partners, and we are proud to work with AHN in their mission to bring awareness to the dangers of smoking and their fight against lung cancer.”
AHN is committed to fighting cancer on all fronts, from early screening opportunities to the latest advancements in treatment. November is Lung Cancer Awareness Month, and on Great American Smokeout Day, AHN is working to bring attention to the health threats posed by smoking, and to help BreathePA help smokers become non-smokers.
About the Allegheny Health Network:
Allegheny Health Network (AHN.ORG), part of Highmark Health, is an integrated healthcare delivery system serving the Western Pennsylvania region. The Network is comprised of eight hospitals, including its flagship academic medical center Allegheny General Hospital, Allegheny Valley Hospital, Canonsburg Hospital, Forbes Hospital, Jefferson Hospital, Saint Vincent Hospital, Westfield Memorial Hospital and West Penn Hospital; an employed physician organization, a research institute, health + wellness pavilions, home and community-based health services and a group purchasing organization. The Network employs approximately 17,000 people, and has more than 2,800 physicians on its medical staff. The Network also serves as a clinical campus for Temple University School of Medicine, Drexel University College of Medicine and the Lake Erie College of Osteopathic Medicine.
About Breathe PA
Headquartered in Cranberry Township, Pa., Breathe Pennsylvania helps western Pennsylvanians breathe better and live healthier through empowering individuals through awareness, education, and direct services.
For more information about specific lung health education and advocacy programs for children and adults, visit http://www.breathepa.org or http://www.facebook.com/BreathePA or call 724.772.1750.
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