[2017 Global Power Brand Award] Paris Baguette Operating 290 outlets worldwide, including the US and China

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Paris Croissant Co. Ltd., the SPC Group affiliate, won the 2017 Global Power Brand Award (GPBA) and the ‘Lee Jin-bok Award’, presented by the State Affairs Committee at the National Assembly, upon recognition of introducing excellence of Korean bakery to the world.

Paris Baguette, the brand name of Paris Croissant Co. Ltd., has been targeting the overseas market since its debut in 2004 in Shanghai, China. There are currently over 290 stores operating in China, the US, Vietnam, Singapore and France. The growth momentum in China is especially noteworthy. In 2011, Paris Baguette was the first Korean bakery to open stores in Nanjing as well as expanding its base to Dalian the following year. As of this year, the company is operating more than 220 stores across major cities in China.

Furthermore, the brand is being recognized in France, the home of bakery. Paris Baguette opened its first outlet in France in July 2014 with much enthusiasm from local Parisians. In 2015, the company opened its second store in Opéra, the cultural center of Paris.

– Jang Ji Hoon, Reporter at Chosun Ilbo

Video Link: http://www.youtube.com/embed/ICsNnN8E6X0

Media Contact
Company Name: Paris Croissant Co. Ltd
Contact Person: Paris Croissant Global Team
Email: [email protected]
Phone: +82-2-2276-6172
Country: South Korea
Website: www.paris.co.kr

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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