Master Car Management Co., Ltd., which won the 2017 Global Power Brand Award (GPBA) and the award of “Jin-bok Lee, the Chairman of the State Affairs Committee, was the first specialized company in Korea to introduce the concept of ‘Integrated Vehicle Management Service’ in the automobile aftermarket in 1986.
They have built up trust with customers over the past 30 years based on their business philosophy of “3C” (Creative, Challenge, and Credit). The ERS, which is their flagship business, is highly preferred by more than 4 million people annually.
Master car management has recently expanded its customer service area to mobile inspection, parts distribution, rental cars, and used car sales. It also provides corporate vehicle entrustment management services to public institutions, large corporations, small and medium-sized enterprises, and small-scale individual businesses.
Their rapid response to the upcoming fourth industrial revolution era is also noteworthy. The company has decided to establish a mid- and long-term plan called ‘Global Master 2020’ to cope with changes in the future automobile market. The company has started a connected car business (a vehicle capable of interacting with the Internet through the use of IoT technology) and partnered with an electric vehicle manufacturer for after-sales services center.
A company official said, “We will lead the changes in the automobile market by completing the B2B and B2C value chain of vehicle management (all processes ranging from production to sales).”
– Chosun Ilbo reporter: Jang Ji Hoon
Video Link: http://www.youtube.com/embed/lgu0QXLMA8I
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