Arif Johari (AJ) – Global Head of Communications, Social Selling, SAP
The most important factor for a successful social selling program is maintaining post-training momentum.
SAN FRANCISCO February 15, 2018
Vengreso CMO Bernie Borges and host of the Social Business Engine podcast, debuts a series of podcasts and a companion case study called â€œSavvy Social Selling the SAP Way.â€� The five-episode podcast series reveals SAPâ€™s social selling strategy, training program and wide-spread adoption of social selling across its global sales organization. The series showcases interviews with seventeen sales, marketing and frontline executives at SAP who discuss the impact of their social selling best practices and how alignment of sales and marketing are enabling ROI.
â€œThis podcast series and companion case study showcases SAPâ€™s thought leadership and acumen in rolling out a global social selling program,â€� Borges said. â€œThe results speak for themselves with more than 11,000 reps trained and billions in euro pipeline attributed to social selling.â€�
â€œSales managers at SAP emphasize the importance of social selling to their teams,â€� said Arif Johari, Global Head of Communications, Social Selling, SAP. â€œTodayâ€™s buyer has changed the way they evaluate and select enterprise software. The SAP sales team provides value by answering the right questions and offering the right content in digital channels, building relationships throughout the buying journey and creating personalized sales conversations.â€�
â€œSAP has incorporated social selling into all aspects of the sales cycle,â€� said Kirsten Boileau, Global Head of Regional Engagement & Social Selling, SAP. â€œThe entire customer journey is now affected by social selling: marketing tactics, demand generation, pre-sales, deal closings, services and support. Social selling within SAP influences each of these different aspects of the sales cycle.â€�
Catch the entire podcast series and download the ungated case study at the Vengreso website.
Vengreso, the digital sales transformation company, helps B2B companies reach the 90% of buyers that can't be accessed through traditional outreach. We provide digital sales strategies, tactics and tools, including personal branding, social selling training, and content for sales. For more information visit vengreso.com.
As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device â€“ SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public-sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit http://www.sap.com.
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