Trace Adkins Amps Up New Farmer Boys® Campaign

By , in PR PR California on .

RIVERSIDE, Calif., Feb. 14, 2018 – Farmer Boys, the popular fast casual burger concept, is launching a new campaign with the help of country music legend Trace Adkins. The Nashville icon is lending his distinctive bass-baritone voice to the company's new TV advertising spots, which began airing on February 13 under the slogan Farm Food Ain't Fast Foodâ„¢. Adkins, a three-time Academy of Country Music Award winner, has sold more than 11 million albums since hitting the country music scene in 1996.

 (PRNewsfoto/Farmer Boys)
(PRNewsfoto/Farmer Boys)…

“When planning our new campaign, we knew we wanted a powerful voice. But, it was crucial that the voice also sounded warm, honest, and inviting,” said Larry Rusinko, Vice President and Chief Marketing Officer for Farmer Boys. “We found that voice in Trace Adkins, whom we feel really represents the authenticity of the Farmer Boys brand.”  

The restaurant chain, which boasts 91 locations in California and Nevada, and is known for serving award-winning burgers, made-from-scratch breakfast served all day, hand-chopped salads, and specialty sandwiches, has launched a series of four 15-second TV advertisements underscoring the value, quality, and taste of their food. The commercials feature Adkins' voice, over vignettes of Farmer Boys' award-winning and iconic Farmer's Burger positioned in front of a sunny farm backdrop.  

The series of ads is the first installment in Farmer Boys' 2018 marketing strategy, which focuses squarely on the quality, taste, and value of Farmer Boys' everyday farm fresh menu. “Farm fresh” was at the core of Farmer Boys when it started over three decades ago, and it still is today. Farmer Boys offers a fresh take on fast casual with their expansive menu of dishes prepared with quality ingredients that are locally sourced whenever possible. Produce is delivered fresh and whole to each restaurant – meaning it doesn't sit in a warehouse for weeks – at the pinnacle of crispness and flavor. By going the extra mile for delicious, flavorful food, Farmer Boys' guests can count on fresh, cooked-to-order meals every time they visit.  

About Farmer Boys®:

Founded in 1981 and headquartered in Riverside, California, Farmer Boys® is a fast casual restaurant chain serving award-winning burgers, specialty sandwiches, crisp salads, signature sides, and all-day breakfast. Farmer Boys knows farm fresh food will never go out of style. Today, thanks to an ever-expanding franchise operation, the Farmer Boys family continues to grow. The chain continues to seek sites and franchisees in new and existing regions. Farmer Boys currently operates 91 restaurants in California and Nevada. For more information, visit www.farmerboys.com.

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SOURCE Farmer Boys

Related Links

http://www.farmerboys.com

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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