MetsÃ¤ Group press release 14 March 2018
The world of the future must run on renewable raw materials instead of fossil fuels. Wood is the best renewable raw material, and in Finland it grows faster than it is used. Digitalisation is transforming the Finnish forest industry, providing unprecedented solutions that make forests more intelligent. Data can be collected from forests using innovative methods, and modern data can be used to optimise forest use and management. Virtual forests are also emerging. MetsÃ¤ Group, a Finnish forest industry company, has developed innovative digital services for forest owners and leads the way in the industry.
Finland is the most forested country in Europe: forests cover more than 75 per cent of the countryâ€™s area. As a result of sustainable forest use and management over the decades, the amount of wood that grows every year exceeds clearly the amount used.
Digitalisation has progressed rapidly in the forest industry, offering new opportunities. This involves expertise, technologies and solutions that are unique in the world.
Digitalisation and data are bringing forest management into a new era in the Nordic countries
In the future, forest management will increasingly be independent of time and place. More than half of Finlandâ€™s forests are owned by private individuals, and forest owners will soon be able to visit their forests in their living room, using a virtual reality headset.
MetsÃ¤ Group â€“ a Finnish forest industry company owned by 104,000 forest owners â€“ is actively developing new technologies for forest owners. â€œI believe that in the future every tree growing in Finland will be modelled, and we will know the exact location, length, diameter, species and other key data,â€� says Juha Jumppanen, SVP, Member Services, MetsÃ¤ Group. â€œWe have developed a virtual forest demo with our partners, and the goal is for us to be able to cost-efficiently create a virtual twin based on any forest.â€�
MetsÃ¤ Group has also tested drones with cameras â€“ with good results. â€œDrones will help us obtain significantly more accurate and varied information from forests than is possible now. For example, damage caused by beetles can be detected before it's visible to the human eye,â€� says Jumppanen. â€œThese modern methods will bring forest use and management into a new era. They will enable us to reduce the cost of forest planning and obtain more detailed information about forests.â€�
Wood trade goes online
The worldâ€™s first electronic wood trade transaction took place in MetsÃ¤ Groupâ€™s MetsÃ¤verkko online service in June 2015. Since then, electronic services have grown strongly: in 2017, around 25 per cent of MetsÃ¤ Groupâ€™s wood trade were carried out digitally, and even a larger proportion of forest management services were sold through the electronic channel.
Towards a fossil-free world
Digitalisation and groundbreaking data are taking the forest industry swiftly towards the bioeconomy and a fossil-free future. Fighting climate change is key, in addition to the circular economy, where renewable natural resources are used in a manner that enables them to stay in circulation for as long as possible.
The forest industry plays an extremely important role in the circular economy, as wood-based products are a sustainable alternative to products made from fossil-based, non-renewable natural resources.
â€œThe world's population is estimated to increase by more than a billion people over the next ten years, and thereâ€™s an increasing need for materials. The need for textile fibres will grow, for example, but we are facing the ecological limits of cotton production. New wood-based fibres that are less burdensome on the environment are also needed to replace oil-based synthetic fibres,â€� says Riikka Joukio, SVP, Sustainability and Corporate Affairs, MetsÃ¤ Group.
New and renewable products made from wood-based raw materials are being developed actively. In the future, almost anything can be made from wood fibre. Finland is a strong player in the forest industry, as it has an ample supply of sustainable raw materials, and Finnish forest industry companies excel at digitalisation.
Read what forest industry experts think about our intelligent forests: metsagroup.com/intelligentforest
Are you interested in further information? Riikka Joukio, SVP, Sustainability and Corporate Affairs at MetsÃ¤ Group, and Juha Jumppanen, SVP, Member Services are happy to tell you more.
Kaisu Vaalto, Communications Manager, MetsÃ¤ Group, tel. +358 40 777 8922, [email protected]
MetsÃ¤ Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. MetsÃ¤ Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
MetsÃ¤ Groupâ€™s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. MetsÃ¤liitto Cooperative is the parent company of MetsÃ¤ Group and is owned by approximately 104,000 Finnish forest owners.
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