Los Angeles, CA — 03/13/2018 — The opioid epidemic is making headlines in the U.S., but cocaine usage is making an unwelcome return. The worldwide release of the upcoming new film “Coco” by actor, rapper and film star, Sapra, demonstrates that what people concentrate on grows, whether it's cocaine use or love.
“We can use the yearnings that we have and channel that energy into something positive towards our life,” said Sapra.
Actress Isabela Valotti plays opposite Sapra. She breaks up with him due to her family issues and lack of faith in him. He's devastated by her loss, haunted by loneliness, but never gives up hope that they will reunite. Her love is like a drug for him, but instead of turning to cocaine, alcohol or other women he remains focused on her coming back to him.
Shot on location by Sandro Cattarossi in Sierra Nevada ,CA and by Joginder Shah in Los Angeles, CA, the stunning landscape is in many ways metaphors for cocaine, the depths of his desolation, and the warmth of her love.
The film is based on a real incident that happened to Sapra. He took the idea to Ab Chandra, a long time collaborator who then wrote the concept. The film is directed by Chandra and is produced by the duo. The stylist for the film is Michael Philpot. Taylor Sparks & Sharad Tripathi composed the film's music and Sapra performs the title song.
People are most vulnerable after a romantic breakup and it often results in depression. To dull the pain, they turn to alcohol, drugs and unhealthy lifestyle choices, unlike the lead in “Coco.” As Sapra says in the film, “Relationships are like music, you don't always like what you hear. The best time to find out who you are and what you want is right after a breakup. Loneliness makes the loudest noise.”
After a decline in cocaine use over the past 10 years, preliminary studies by the U.S. State Department indicate it's again on the rise, primarily due to bumper crops of the coca plant from which cocaine is derived. Many individuals try cocaine for the first time after a negative major life event such as a breakup.
“Coco” is a love story and breakup narrative in the tradition of the finest fairy tale. Through his music and the upcoming film, Sapra hopes to impress upon viewers that they don't need to turn to unhealthy choices to cope with any of life's problems. They can channel their energies into something positive and productive for themselves and others.