Movable Inkâ€™s Automated Content Sourcing makes it easy for any marketer to grab and reformat content from countless brand, product, social and third party sources, without any coding. This simplifies the production of innovative email campaigns and speeds time-to-market.
New York, NY March 14, 2018
Movable Ink, provider of the leading intelligent content platform, today introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns.
Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using Studio, Movable Inkâ€™s drag-and-drop graphics editor without any coding or development – saving more time for already tight production schedules. Marketers can also preview and approve personalized content using Contextual Preview, and verify it will render correctly in any inbox with an optional Litmus account.
Brands have massive amounts of content, however itâ€™s scattered across countless channels and not readily accessible by everyone. Despite all of the available content, email marketers often face bottlenecks because they need to repurpose and reformat it so that it will render properly in email.
Movable Inkâ€™s Automated Content Sourcing enables email marketers to easily source, integrate, personalize, and reformat content for email using a variety of flexible capabilities including:
- Import individual images, product info, prices, inventory, levels, or entire content blocks from websites
- Pull images, content and data from internal and external sources including partner websites, using CSV files or APIs
- Integrate offers and data from offer management tools, like IBM Interact or Pega for Marketing
- Combine promotions with user generated content (UGC) and social posts from fans using social curation tools that can be remixed and layered on top of other images
â€œFrom a consumerâ€™s perspective, the content is the most important part the emails they receive from brands. However, most email marketing tools were built to focus only on optimizing email delivery, not content,â€� said Vivek Sharma, CEO of Movable Ink. â€œMovable Inkâ€™s Automated Content Sourcing makes it easy for any marketer to grab and reformat content from countless brand, product, social and third party sources, without any coding. This simplifies the production of innovative email campaigns and speeds time-to-market.â€�
To get additional actionable tips for overcoming content roadblocks and creative more effective email experiences, download Movable Inkâ€™s new ebook here.
About Movable Ink
Movable Ink offers the leading intelligent content platform, which enables marketers to power real-time personalization that drives performance, increases productivity and delivers compelling consumer experiences. More than 500 leading brands such as Delta, eBay, Spotify and The Wall Street Journal rely on Movable Ink to create rich, relevant, real-time experiences. The company is headquartered in New York City with offices in Chicago, London and San Francisco.