Little Kids Inc. Introduces Playful New Designs, Hot Licensees at Toy Fair 2018

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SEEKONK, Mass., Feb. 14, 2018 – Little Kids Inc. will unveil a vast line of new bubble and water products at the North American International Toy Fair ahead of the spring season. Leading the line are new products designed specifically for Entertainment One's sizzling hot PJ Masks property, including bubble blowing vehicles featuring the TV show's three heroes (Cat Boy, Owlette and Gekko) as well as Little Kids' popular Water Rescue Packs that shoot water up to 30 feet. The spring line will also include newly designed bubble products created specifically for pre-schooler's little hands that, in addition to blowing bubbles, feature age-appropriate play patterns for the youngest kids to learn while playing. Returning favorite properties including Nickelodeon'sâ„¢ Paw Patrolâ„¢ and Shimmer and Shineâ„¢ and Jelly Belly® and Peeps® branded products in time for Easter baskets.

Highlights from the Little Kids Spring 2018 line include:

PJ Masks Bubble & Water Products

Sesame Street Bubble & Water Products

Jelly Belly®


These new products and more will be on display for the first time at 114th annual North American International Toy Fair at the Jacob K. Javits Center in New York this weekend. Little Kids Inc. will be located in Booth #2823 on the main show floor.

About Little Kids Inc. 
Little Kids® Inc. was founded in 1989 by toy industry leader and former Toy Industry Association Board Member, Jim Engle.   Little Kids develops, manufactures and markets innovative and award-winning bubble, sports, novelty and activity toys that promote thoughtful and creative play.  Consumers recognize Little Kids toys for their high quality, value and durability.  Little Kids brands include Fubbles®, and No-Spill® Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler® toy.  Other Little Kids brands include Wicked Big Sports, Candylicious® Bubbles, and Junk Ball® Sports.  Little Kids' licensed toy portfolio includes Nickelodeonâ„¢ with brands such as PAW Patrolâ„¢, Shimmer and Shineâ„¢, Teenage Mutant Ninja Turtlesâ„¢, Blaze and the Monster Machinesâ„¢ and Bubble Guppiesâ„¢ bubble and water toys, as well as PJ MASKS,  Sesame Street®, Jelly Belly® bubble toys and PEEPS®, bubble and novelty toys.  Little Kids is privately owned enterprise headquartered in Seekonk, MA.

SOURCE Little Kids Inc.

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Bob Allen

Bob Allen

Bob Allen is The Daily Telescope''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in Los Angeles and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for NPR and ShowTime. In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.