MOUNTAIN VIEW, Calif., Feb. 15, 2018 – Health IQ Insurance Services (Health IQ), the fastest-growing life insurance company for health conscious individuals, today announced the appointment of marketing veteran Brad Simmons as Chief Marketing Officer, a newly created position on the company's senior leadership team. The company also announced that it has underwritten more than $7 billion in life insurance policies to date. This represents a 500 percent growth rate since early 2017.
Simmons brings more than 15 years of experience in developing large scale customer acquisition teams and consumer brands to Health IQ. Simmons joins Health IQ at a time of rapid growth and will oversee the company's entire marketing function, including its online and offline marketing efforts, TV, Media Buying, PR and brand development.
“We are thrilled to have Brad join the Health IQ team and have him help tell the world about our mission to reward the health conscious,” said Munjal Shah, co-founder and chief executive officer, Health IQ. “Brad has a strong track record of building high performance marketing teams, and scaling user acquisition and brand recognition across multiple product verticals. He will play a vital role in the growth of Health IQ.”
Simmons joins Health IQ from SoFi, one of the largest FinTech companies with a reported valuation of over $4 billion, where he was SVP of Marketing. During his time at SoFi, Simmons built out and scaled the acquisition marketing engine and the Marketing Technology and Database teams, which led to the incredible growth and scale the company experienced the last two consecutive years. Previously, Simmons led all integrated marketing teams at real estate marketplace TenX/Auction.com. Prior to that post, he spent nearly a decade in various marketing and business development leadership roles at Experian Consumer, building its most successful properties and campaigns, including FreeCreditReport.com, where he scaled customer acquisition during the company's rapid growth.
“I am looking forward to joining this great team and amazing mission. The health conscious are a large mispriced segment in the insurance space,” said Brad Simmons, chief marketing officer, Health IQ. “There is a huge market opportunity in life insurance and Health IQ is in a dominant position to drive industry leadership. I am looking forward to building the leading consumer brand in insurtech and a best-in-class marketing organization.”
For more information, please visit www.healthiq.com.
About Health IQ
Health IQ's mission is to improve the health of the world by celebrating the health conscious through financial rewards. Health IQ delivers better rates and underwriting, and partners with top-rated insurance carriers such as SBLI, Ameritas Life Insurance Corp. and Assurity Life Insurance Company, and reinsurer partner Swiss Re to offer health conscious people between 4 and 33 percent lower rates on life insurance. Founded in 2013 by a team of health conscious entrepreneurs, the company is a licensed life insurance company in all 50 states and has helped tens of thousands of individuals secure over $7 billion in insurance coverage.
JCUTLER media group
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SOURCE Health IQ
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