LAWRENCEVILLE, N.J.–(BUSINESS WIRE)–DatacolorÂ®, a global leader in color management solutions, announced today the launch of ColorReader, its second portable color identification and matching tool. The new device complements Datacolorâ€™s professional color matching device, ColorReaderPRO, and is targeted at a wider audience for an affordable price of $99. ColorReader provides accurate and fast color selection, enabling professionals and homeowners to identify the colors of paint and everyday objects.
â€œWe hear time and time again from designers, homeowners and painters whoâ€™ve spent a lot of time and money trying to find the perfect paint to match their color inspiration â€“ whether it be a decorative throw pillow or even a piece of artwork. In the end, they settled for a color that still wasnâ€™t quite right,â€� said Susan Bunting, product marketing manager, Datacolor. â€œTherefore, we set out to develop the latest product in our line of color management solutions. We wanted an easy-to-use color identification tool that is affordable for all.â€�
Smaller than a deck of cards, ColorReader is an ultra-portable, BluetoothÂ® connected color selection device that works in conjunction with the ColorReader mobile app to precisely identify colors across multiple paint brands, including BehrÂ®, Benjamin MooreÂ®, Farrow & BallÂ®, PPGÂ®, Sherwin WilliamsÂ®, ValsparÂ® and more. Users can create and manage color palettes by saving and sharing paint colors.
â€œWith more than 45 years of industry expertise and a shared passion for color, Datacolor understands just how important it is for paint and design professionals to be confident with color,â€� Bunting continued. â€œAs the most accurate device in the market, ColorReader has the potential to improve brand loyalty and increase sales.â€�
With industry-leading color matching performance, ColorReader saves users valued time and money by matching color instantly and accurately, removing the subjective guesswork that comes with traditional fan decks â€“ a key differentiator for professionals looking to grow their businesses.
To learn more about ColorReader, visit ColorReader.Datacolor.com.
The use of third-party trademarks is for identification purposes only and does not connote any affiliation with, or sponsorship or endorsement by, the respective trademark holders.
Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The worldâ€™s leading brands, manufacturers, and creative professionals have used Datacolorâ€™s innovative solutions to consistently achieve the right color for more than 45 years.
The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: Datacolor.com
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