SAN MATEO, Calif. February 15, 2018
BrightEdge, the global leader in enterprise organic search and content performance, today announced the return of Share Global Insights Tour in 2018. The Share18 Global Insights Tour will kick-off on March 14 in New York City with featured speaker Derek Redmond, former Olympian and motivational speaker who will be joined by speakers from the Marketing AI Institute, IBM, Comcast and Lâ€™OrÃ©al. The tour will then stop in London, San Francisco and Chicago, bringing together the most innovating, data-driven marketers across SEO, content and digital marketing.
In its eighth year, Share has been recognized by Forbes and Inc.com as a â€œleading industry event for digital marketers by digital marketers. In addition to the two-day marquis event in Share San Francisco, the Share Global Insights Tour will build on the community momentum and success of 2017 with day-long events in New York, London and Chicago.
â€œThis year in particular, the Share18 Global Insights Tour is a special time for BrightEdge and the digital community as it coincides with our 10th anniversary as a company,â€� said Jim Yu, CEO of BrightEdge. â€œWe have our customers to thank for helping us achieve this special company milestone. We will continue to show our appreciation to our customers with more investment in the community â€“ and a laser-focus on helping each and every one of our customers exceed their goals and deliver on the customer experience.â€�
Search, Content and the Customer Experience
The Share18 Global Insights Tour theme is focused on Search, Content and the Customer Experience. Share18 aligns with the growing need among marketers to truly understand the voice of the customer, in order to engage with prospects and customers in far more meaningful ways, across multiple channels. Sessions will also explore how agile organizations are using AI and automation to unify search and content marketing strategy and deliver personalized digital experiences.
â€œThroughout the Share18 Global Insights Tour I will be sharing real life examples on how building and inspiring teams to be innovative in their thinking can impact personal and professional performance, Redmond said. â€œIn organizations and sports alike, it is vital that marketers have an awareness of not only their own role, but also put themselves in their customersâ€™ shoes. The result is a shared experience and the ultimate win-win.â€�
The Path to an AI-First Future
New to the agenda this year are sessions based on the benefit of AI and its impact on digital marketing. Successful brands are now beginning to recognize that AI, deep learning and automation are now mission-critical for staying ahead of market trends, consumer preferences and competitive shifts in the market.
â€œBrightEdge is transforming the way that search, content and digital marketers build experiences to connect with customers across every part of the customer journey,â€� said Paul Roetzer, Founder and CEO of the Marketing Artificial Intelligence. â€œI am really looking forward to sharing insights and connecting with like-minded marketers at Share NYC.â€�
â€œArtificial Intelligence and Machine Learning is an interesting area weâ€™ve been exploring to weave into our SEO strategy at IBM and our partnership with BrightEdge is critical to staying ahead of the digital marketing curve,â€� said Ellen Mamedov, Head of SEO at IBM.
New York City 18 Sessions and Speakers
Share18 will include sessions from leading brands and industry thought leaders across search, content and digital marketing disciplines. Sessions have been designed to include speakers from multiple roles to ensure a diverse and dynamic level of insights are shared with the community. Breakouts will focus on industry trends and best practices, as well as hands-on BrightEdge product training and certification.
â€œThe level of exposure to expert resources and thought leadership weâ€™ve gotten from attending Share has been invaluable to our organization,â€� said Carlos Spallarossa, Director of SEO, Lâ€™OrÃ©al. â€œI look forward to taking the Share18 stage in New York this March to share SEO insights and best practices while spending the day leveraging the BrightEdge Community.â€�
New York City 18 speakers include:
- Carlos Spallarossa, Director of SEO, L'OrÃ©al
- Sean Kainec, Director, Search Engine Optimization, Comcast
- Jordan Hamilton, Digital Marketing Specialist, ProntoForms
- Eliot Podgorsky, Marketing Manager, Aviator Sports
- Karina Tama-Rutigliano, Digital Marketing Senior Manager, Caring People Inc.
- Connie Connelly O'Brien, Chief Marketing Officer, Tungsten Network
- Kevin Bobowski, SVP of Marketing, BrightEdge
- Paul Roetzer, CEO and Founder, Marketing Artificial Intelligence Institute
- Ellen Mamedov, Head of SEO, IBM
You can view the full list of speakers, agenda and session content below:
Share Global Insights Tour Schedule
The single-day conference dates are as follows:
You can view live updates on speakers and register on the Share18 Global Insights Tour page.
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by DataMind, a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdgeâ€™s 1,500+ customers include global brands such as 3M, Microsoft and Nike. The company has eight offices worldwide and is headquartered in Foster City, California.
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